How to Rank #1 with AI SEO Swarms

01What AI SEO Swarms Are and How They Work

AI SEO Swarms are a team of AI agents inside Hermes Workspace that work together to build and rank websites. Instead of one AI doing everything, you get multiple agents with separate jobs: one handles strategy, one writes content, one optimizes for search engines, and one publishes the site. They run 24-7 without you needing to write a single word.

This system is different from typical AI use. Most people treat AI like a calculator: they ask for a blog post, get generic text, and publish it. With AI SEO Swarms, you act as a director.

You give a prompt describing your goal, and the agents collaborate to build a full site structure, write posts, optimize them, and deploy the site. Julian Goldie shows examples where this method took websites from zero to thousands of clicks per day.

02Main Features of Hermes Workspace Swarms

• Multiple agents working together: triage agent, Q&A agent, content writer, SEO optimizer, and deployment agent all run at the same time.
• Automatic website building: the swarm creates a complete site in Markdown locally, then deploys it to platforms like Netlify or WordPress.
• Conversion-focused output: the content includes calls-to-action, case studies, and persuasive writing to turn traffic into customers.
• 24-7 operation: once you set the prompt, the agents work around the clock without your involvement.
• Free to use: Hermes Workspace is a free add-on for Hermes, so you can start without paying.

03How to Set Up Your AI SEO Swarm

1. Go to Hermes Workspace and find the Swarms section. This is where you command a team of AI agents.
2. Write a prompt describing your blog or website. For example: 'You are an expert travel blogger and SEO content strategist. Build a complete conversion-focused blog strategy about traveling in Thailand.' Replace the topic with your own niche.
3. Specify which agents to use inside your prompt (e.g., triage agent, Q&A agent). The swarm will follow your instructions.
4. Route the mission to start the swarm. It may take a moment to begin; check the status in Hermes Workspace.
5. If the swarm is buggy or stuck, ask Hermes directly to fix it. Julian says the first setup can be temperamental, but the system can self-correct.
6. Link your deployment platform (Netlify, WordPress) using a personal access token. The swarm will publish the site there.

04How to Use AI SEO Swarms: Examples from the Episode

Julian Goldie shows several real examples. For a travel blog, he used a prompt that asked for a full site structure, blog posts, and optimization. The swarm created competitor gap analysis, SEO content briefs, a 90-day content calendar, and full blog posts in Markdown.

It then deployed the site to Netlify.

Another example: a keyword-based agent took a target keyword, wrote content, and published it across multiple websites, adding case studies and calls-to-action. The result was a clean, easy-to-read page with tables, related readings, and persuasive copy. Julian also shows websites that grew from two clicks a day to 83 clicks, and from zero to 41 clicks, all using this swarm method.

• Check the swarm status regularly. In the episode, it was stuck on “routing” for a while, so Julian asked Hermes to check and fix it.
• Use the same swarm to multiply content: an agent can take existing content and create multiple blog posts from it.

05Results and Case Studies from the Episode

Julian Goldie shares concrete results. One website went from zero to thousands of clicks per day using AI SEO Swarms. Another site grew from two clicks a day to 83 clicks.

A third went from zero clicks a day to 41 clicks. All show an upward trajectory.

The content produced is better than typical AI output. Julian says it reads better, is less fluffy, simpler to scan, and better formatted. The swarm also handles conversion optimization: it adds multiple calls-to-action, links to a community, and related readings.

The sites are clean and easy to navigate. The system is not perfect—the swarm can be buggy—but the results speak for themselves.

06Tips, Limits, and Mistakes to Avoid

• Check your swarm regularly. The dashboard can break or get stuck on routing. If that happens, ask Hermes to fix it.
• Don't expect perfection on the first try. Julian says the first setup was quite buggy; he used Claude to help. Once running, it becomes powerful.
• You are a director, not a writer. Don't write the content yourself. Just give clear instructions in the prompt and let the agents do the work.
• Avoid generic AI prompts. Most people ask ChatGPT to “write me a blog post” and get weak results. Instead, use a detailed prompt that defines the niche, goals, and conversion strategy.

07Who AI SEO Swarms Is For and Why It Matters

AI SEO Swarms are for anyone who wants to build a ranked website without writing content or spending months on SEO. It suits small business owners like Bane, who runs a plumbing company and wants to take on his website. It also works for travel bloggers, affiliate marketers, and anyone who wants to turn traffic into brand deals or sales.

This matters because it removes the biggest barrier to blogging: time. Julian says that with this system, Hermes writes posts in minutes or hours, not months. You do not need to be a good writer.

The agents handle everything. The episode shows that this method can produce real results—sites that rank and get traffic—making it a practical tool for modern SEO.