01What Is an AI Visibility Tool and How It Works

The AI visibility tool shows how often your brand appears in answers from AI search platforms like ChatGPT, Claude, and Google. It does not rank you like a normal search engine. Instead, it checks many different questions people might ask.

When you use the tool, you enter your brand name, website, country, and language. Then you pick categories that describe your business. The tool creates a list of prompts, or questions, that people might type into an AI search.

It runs those prompts across multiple AI models.

After the run, you get an AI visibility score. This score is based on mentions, your position in those mentions, your share of voice, and citations. You also see your top competitors and where they are cited.

This helps you understand your presence in AI search.

02Main Features of the AI Visibility Tool

The AI visibility tool has several useful features. You start by entering your brand and picking categories. You can also add a location if you are a local business.

  • Pop Pilot is an AI assistant trained on Kyle Roof's courses and videos. It helps you pick categories and explains what they mean.
  • You get a list of suggested prompts for each category. These are questions like "Which marquee hire company in Warrington is best for a summer garden party?"
  • The tool pulls out an AI visibility score and shows your share of voice. A score of 50 is pretty good, like Nike.
  • It shows your top competitors and which domains are cited most.
  • You can drill down to see results for a specific AI model, like Claude or ChatGPT.
  • The tool also shows a query fan-out. This includes site searches where the AI looks inside specific websites, like Facebook or hitched.co.uk.

These features give you a complete picture of your AI presence.

03How to Set Up Your First AI Visibility Report

Setting up the AI visibility tool is simple. You do not need technical SEO skills. Here are the steps.

  1. Go to the tool in Page Optimizer Pro and click to start a new project.
  2. Enter your brand name. For example, "marquee hire Warrington" for a UK marquee company.
  3. Add your website URL.
  4. Choose your country and language. The example uses United Kingdom and English.
  5. Pick categories that describe your business. These are not SEO keywords but topics like "weddings" or "garden parties."
  6. If you are a local business, add your location to one or two categories.
  7. Use Pop Pilot if you are unsure. Just type something like "I need categories for marquee hire Warrington" and it will suggest them.
  8. Click "Go" or "Next Step" to generate your prompts.
  9. Select up to five prompts you want to run.
  10. Click "Next Step" and wait about two minutes per question while the tool runs them across AI models.

After that, you get your report.

04How to Use the AI Visibility Tool with Pop Pilot

Pop Pilot makes the tool easy to use. You can talk to it like a person. It can help you with every step.

If you do not know what categories to pick, just ask. For example, "I need categories for marquee hire Warrington." Pop Pilot will think and give you examples. It also explains how categories work.

It might say to skip broad categories like "weddings" and go with "summer wedding marquee" or "garden parties."

After the report runs, Pop Pilot picks the best prompt for you. It might choose "Which marquee hire company in Warrington is best for a summer garden party?" You can also ask it to compare options or choose the best-rated one.

The tool then shows you pages you are missing. For example, it might say you need comparison pages. It will give you specific prompts like "Which marquee hire service is recommended for weddings in Warrington?"

Pop Pilot also helps you understand the report. You can full-screen it and ask questions like "What does this mean?" It will tell you what to do next.

05Results and Comparisons from the AI Visibility Tool

In the episode, Kyle shows a live example with a UK marquee hire site. The tool gave an AI visibility score. A score of 50 is considered good.

Nike is slightly above 50. This site was not too far away.

The tool pulled out top competitors and domains that were cited most. It also showed which pages the site was missing. For example, it highlighted three comparison pages that were not on the site.

Kyle compared different AI models. He said they all seem to work about the same. The query fan-out and citations are very similar across models.

He noted that more data will come later in the year.

One interesting result was that the AI search did a site search inside Facebook and hitched.co.uk. This shows where you can get citations. The tool ranks these sites by impact.

Trustpilot was mentioned as a high-impact citation.

06Tips, Limits, and Mistakes to Avoid

There are some important tips to get the most from the AI visibility tool. First, do not expect a perfect score. A visibility score of 50 is already doing well.

  • Use multiple prompts, not just one keyword. AI search users ask questions, so you need a range of questions.
  • For local businesses, add your location to at least one category.
  • Run the report monthly or weekly. Monthly is good for most projects. Do a one-off if you just added new content and want to check if it shows up.
  • Do not ignore the query fan-out. It shows where AI search looks for information, like specific sites. These are opportunities for citations.
  • Compare your competitors' citations to build your link building plan.
  • Use Pop Pilot if you are not technical. It can guide you and even run the tool for you.

One mistake is expecting AI search to rank you like Google. That is not how it works. You need to focus on visibility across many prompts.

07Who Should Use the AI Visibility Tool and Why It Matters

The AI visibility tool is for anyone who wants to be seen in AI search. It is especially useful for SEOs, agencies, and business owners.

If you are not technical, Pop Pilot helps you. You do not need to know SEO. Just tell it what you want and it gives you next steps.

If you are an SEO expert, the tool helps you squeeze more out of your efforts. It gives you actionable items like building specific pages or getting citations on specific sites.

For agencies, the tool is great for client calls. You can quickly say, "These are the next five things we will do." Even a lower-level VA can handle the work because the AI agent does the heavy lifting.

In the episode, Kyle also mentioned a fun test project. He used AI to run the whole SEO process, from keyword research to setting up silos. This shows the future of SEO is more automated.