01What Is Claude and Hermes Agent SEO?
Claude and Hermes agent SEO is a system that uses two AI agents, Claude and Hermes, to run your entire SEO process automatically. You feed it a keyword, and it gives you rankings. It handles keyword research, content creation, and backlink building for multiple websites at the same time.
The system works because Claude is great at thinking and reading long documents, while Hermes has memory and can remember your business across every session. Together they operate like a team inside one dashboard, sharing a single brain and memory.
This means one person can run six websites without a team or agency. In this episode, Julian Goldie shows how he uses this system to get real results, including over 122,000 Google impressions in nine days.
02Three Gears of the Rank Machine
The rank machine has three main parts, called gears. Each gear does one important job, and they all work together.
- Keyword gear: Finds keywords you can actually win based on your existing data.
- Content gear: Turns a keyword into a blog post and a video using a team of agents.
- Backlink gear: Builds personalized outreach emails to get backlinks.
All three gears share the same notes and memory, so they know your business. This makes the content unique and the outreach useful. The gears feed each other: keywords become content, and content becomes backlinks.
This is why the system works so well.
03How to Set Up Claude and Hermes Agent SEO
To get started with Claude and Hermes agent SEO, you need to connect your business information and data to the agents. Julian shows a step-by-step process using Obsidian and Google Search Console.
- Write down your business details, notes, and stories in Obsidian. This becomes your memory.
- Connect Obsidian to Hermes as a shared memory. Julian calls this the memory galaxy.
- Connect Google Workspace and Google Search Console to Hermes so it can read your real data.
- Type one line like "what keywords should we go after" to get keyword recommendations.
- Use the AI Profitable Boarding roadmap to set up the full system if you need help.
You don't need to be technical. You just type one line, and the agent reads your vault, data, and search console to give you answers.
04Using the System to Find Keywords
To find winning keywords, you ask Hermes for recommendations based on what you already rank for. It looks at your Google Search Console data and your Obsidian notes.
Unlike normal keyword tools, this system knows your business. It won't tell you to chase a random generic keyword. Instead, it says, "You're already ranked for this, so go for something similar." This gives you the fastest wins.
You can also use it to re-optimize existing keywords. Just ask which pages need updating, and the agent will tell you. This makes keyword research smarter because it uses your own data, not just search volume.
05Creating Content and Videos with Agents
Once you have a keyword, the content gear takes over. A team of Hermes agents works on one shared board, including a writer, a video agent, an editor, and a judge.
You hand the crew a keyword, and they return finished content. You can deploy pages directly to your website from the keyword and a case study. The content is unique across each site because it pulls from your Obsidian notes.
The amazing part is that the crew can also create a real video with an AI avatar. Most people skip video because it's too much work, but the agents do it automatically. This combination of blog post and video helps you rank better.
06Backlink Building with the Outreach Agent
The third gear is backlink building, which is often the hardest part. Julian has written a book on link building, so he knows it well.
Normally, outreach means finding the right person, writing an email, and following up 100 times. Most people give up after 10 emails. The backlink agent changes that.
You give it a target list, it finds contacts, and it writes a personal email pulled from your notes. The email is unique and useful. It sends from your inbox, and you can check the plan it creates.
This makes outreach scalable and effective.
07Real Results: Six Websites and 122K Impressions
Julian shows real results from Google Search Console. In the last nine days, his websites got 122,000 Google impressions and 4,300 clicks. He runs six websites, but only one person is at the wheel.
He compares this to people who say SEO is dead. He shows two different websites that are already ranking. He points out that Google, Perplexity, and AI answer boxes all pull answers from pages that rank, so SEO still matters.
He also says one person with a great system can outperform a whole team because the system is more efficient. The agents work 24/7 and never forget who you are.
08Tips, Limits, and Mistakes to Avoid
One big mistake is chasing the biggest keyword by search volume without checking if you can win it. Everyone does that, and they end up on page eight. Instead, use your own data to find fast wins.
Another mistake is using generic AI content. It all sounds the same. The agents avoid this by pulling from your Obsidian memory galaxy, so every piece is unique.
You don't have to do everything at once. Start with one part, like content agents if you have no time to write, or a backlink agent if you have content but no links. Build step by step.
The system has limits: it needs good notes and real data to work well. If you don't set up the memory properly, your results will suffer.
09Who Should Use This System and Why
This system is for anyone who wants to rank multiple websites without a big team. It's also for people who find SEO too hard or time-consuming by hand.
If you're a business owner, blogger, or marketer, you can use agents to do the grinding while you make the calls. The system is built inside the AI Profitable Boarding, which includes a 30-day roadmap, coaching calls, and a community of 3,600 business owners.
Julian also offers a free course with 60 SEO lessons and a one-to-one strategy session at goldie.agency. The goal is to help you get traffic and results like he does.
