01What Is Google NotebookLM AI SEO?

Google NotebookLM AI SEO is a free Google tool that turns your documents, blog posts, or websites into a notebook that can generate SEO content for you. In this episode, Julian Goldie shows how to use it to rank your website on Google and AI search engines like ChatGPT.

You drop in your content, ask questions, and get blog posts, videos, images, and podcasts—all from one free tool. It helps you create deeper, more personalized content that both Google and AI search engines reward. Julian says most people use NotebookLM for fun, but it's actually one of the most powerful SEO tools available right now.

02Main Features of NotebookLM for SEO

NotebookLM has many features that can boost your SEO. Julian highlights five main ways to use it, each creating a different type of content that can rank.

  • Blog posts: Generate SEO-optimized articles from your notebook.
  • Videos: Create video overviews or cinematic overviews that rank on Google and AI mode.
  • Infographics: Make clean, colorful images that can rank in Google Image search.
  • Podcasts: Turn your content into a two-voice audio show that sounds human.
  • Multiple posts: Create several unique blog posts from one topic.

You can also chat with NotebookLM, ask it to find content gaps, and link it to AI agents using MCP for even smarter content creation.

03How to Set Up NotebookLM for AI SEO

Getting started with NotebookLM for AI SEO is simple. Julian walks through the steps to set up a notebook for your topic. Here's how you do it:

  1. Go to notebook.lm and create a new notebook.
  2. Add your sources: past blog posts, Google Docs, or website URLs.
  3. Chat with the notebook to analyze your current content and find gaps.
  4. Ask it how to improve your optimization for AI SEO.
  5. Go to the Studio section and generate a blog post for your target keyword.
  6. Use the same notebook to create videos, infographics, and podcasts.

You can link NotebookLM to your Obsidian Vault or memory system to personalize your content. That way everything you create is unique and useful.

04How to Use NotebookLM to Rank Blogs and Videos

Once your notebook is set up, you can start creating content. First, pick a keyword you want to rank for. Julian uses an example like "OpenClaw versus Hermes agent."

In the Studio, type "create a powerful SEO-optimized blog for the keyword OpenClaw versus Hermes agent" and hit generate. NotebookLM makes a blog post for you. Then, go to Studio again and create a video.

Julian shows that these videos can rank on the first page of Google and inside AI mode.

  • Use video overviews to make a simple video.
  • Try cinematic overviews for a more powerful look.
  • Rank with both the blog and the video for the same keyword.

That gives you twice the chance of being found from one piece of work.

05How to Create Infographics and Podcasts That Rank

Next, you can make infographics and podcasts from the same notebook. For images, go to Studio, click on infographic, and hit generate. NotebookLM uses something called Nano Banana Pro to analyze your research and pull out key insights into a professional visual.

These infographics are unique and can rank in Google Image search. Julian shows an example where his infographic ranks for the target keyword. For podcasts, go to Studio and create an audio overview.

Two AI voices talk about your topic like a real podcast. It sounds very human, and it can rank on its own.

  • Embed the podcast in your blog to increase time on page.
  • Longer time on page helps Google rank you higher.
  • Both the podcast and the blog can rank for the same topic.

06Results and Comparisons From the Episode

Julian shares real results to show NotebookLM's power. One website went from zero to 206 clicks a day. Another went from zero to 76 clicks a day using AI SEO with techniques like these.

He also shows examples where videos rank for the same keyword multiple times across platforms. And he demonstrates ranking with blog posts, videos, images, and podcasts—all from one notebook. For one keyword, he ranks with one blog post and another unique blog post on a different platform.

  • Rank in Google, AI mode, image search, and podcast platforms.
  • Create multiple pieces of content around one topic.
  • Everyone points back to the same topic and stacks on top of the last.

This approach means you're surrounding a topic from every angle.

07Tips, Limits, and Mistakes to Avoid

Julian offers practical tips and warns about common mistakes. First, don't think you need a big team or fancy tools. NotebookLM is free and simple.

You just drop a keyword and type a question.

Don't think ranking takes forever. The old way was slow and painful. With NotebookLM, what took a week can take an afternoon.

Don't think you've missed the boat—AI search engines are hungry for clear, helpful, well-organized content.

  • Avoid creating thin, generic content. Use personalization to stand out.
  • Link your content together: podcast to blog, video to podcast, and so on.
  • Use NotebookLM to answer FAQs people ask on Google and on platforms like subreddits.

There's no code required. The tool does the heavy lifting while you do the thinking.

08Who Should Use NotebookLM for AI SEO

Anyone who wants to rank their website without spending money can use NotebookLM. It's perfect for small business owners who think they're not techie. Julian says if you can drop a keyword into a box and type a question, you can do this.

It's for people who want to compete in the age of AI search. Google AI mode is already recommending his content. The opportunity is now, while most businesses are still creating thin content.

  • Pick one topic you want to rank for.
  • Start learning how to use NotebookLM for SEO.
  • Build a system around it to get consistent results.

Julian also mentions his AI Profit Boarding and goldie.agency for those who want the setup done for them. But the core idea is simple: one free tool, five ways to rank.