01What Hermes Agent AI SEO Is and How It Works

Hermes Agent AI SEO is a free AI system that writes, optimizes, and publishes SEO content automatically. You give it a keyword, and it creates a full blog post for you, then puts it live on your website.

It works by connecting several tools together: Claude for thinking, Hermes Agent for doing, OpenClaw for connecting, and Obsidian for memory. You control everything from one dashboard called mission control.

In this episode, Julian Goldie shows how this system helped websites go from almost no traffic to over a thousand visitors a day from Google. The content is not generic because it uses your own case studies and data, which makes it original and useful to readers.

02Main Features of Hermes Agent AI SEO

Hermes Agent AI SEO has several strong features that make it different from other AI SEO tools.

  • Free to use: You can connect Hermes Agent to free AI models through NewsPortal, so you do not have to pay for the system.
  • Auto-publishing: The agent writes the content and then deploys it to your website automatically. You can even turn on auto-deploy for five websites at once.
  • Internal and external links: The agent checks your existing posts and adds relevant links in and out of the article. This helps Google crawl your site better.
  • Case studies built in: You can add a case study from your own experience, so your content is original and more likely to rank.
  • Memory layer: It uses Obsidian to store your knowledge, notes, and history, so every article is tailored to you.
  • Multimedia generation: Hermes Agent can also create images, videos, and speech to include in your content.

All of this runs from one mission control dashboard where you manage your goals, skills, journal, and memory.

03How to Set Up Hermes Agent AI SEO

Setting up Hermes Agent AI SEO is simple, even if you are not technical. Julian says the easiest way is to let Claude build the whole system for you.

  1. Get Claude and Hermes Agent. You can use Claude with free local models if you want.
  2. Connect Hermes Agent to NewsPortal to get free access to AI models like Step 3.5 Flash.
  3. Set up OpenClaw as the bridge to connect Claude, Hermes Agent, and your websites.
  4. Create an Obsidian vault for your memory. Add notes, case studies, personal info, and SEO history.
  5. Connect your websites to Netlify so Hermes Agent can deploy content to them automatically.
  6. Add Omega Indexer to send your new pages to Google quickly.
  7. Use the prompts from Julian's AI Profit Boardroom to build the agent OS if you want a ready-made setup.

You can also get a zip file with the full system from the AI Profit Boardroom if you want to skip building it yourself.

04How to Use Hermes Agent AI SEO: Step-by-Step

Julian shows a live walkthrough of creating content with Hermes Agent AI SEO. First, you find a keyword to target.

He recommends looking at your Google Search Console's seven-day view. Find keywords where you have lots of impressions but no dedicated page yet. For example, he found the keyword 'Pie versus OpenClaw' and created content around it.

  1. Open the mission control dashboard and go to the generate content section.
  2. Type in your target keyword.
  3. Let the agent auto-generate the page name, or change it yourself.
  4. Paste in a case study or unique content that you want to embed.
  5. Add any media, like images or videos.
  6. Choose whether to auto-deploy or not. Julian usually turns it on.
  7. Hit 'Generate Five Articles' to create content for all your connected websites.

The agent then checks all your sites in parallel to find related articles and internal or external links. It writes the content as a markdown file, previews it, and then deploys it. You can walk away and come back to published pages with links, FAQ sections, and CTAs already in place.

05Results and Proof from the Episode

Julian shows real results from websites using Hermes Agent AI SEO. One site went from zero clicks a day to a peak of 71 clicks per day. Another went from no traffic to 1,134 visitors a day from Google.

He also shows how the content ranks in multiple places. It appears on the first page of Google, inside Google AI Overviews, in AI mode, and in other AI search engines like Perplexity and ChatGPT. In one example, his content ranked above the official Hermes website for the keyword.

He explains that the reason it ranks is because the content is original. It includes his own case studies and data, not generic AI fluff. Google rewards original, useful content, no matter how it was written.

The system also saves time. In the episode, five articles were written and deployed while Julian was talking. You can publish to five websites at once with a single keyword input.

06Tips, Limits, and Mistakes to Avoid

There are a few important tips to get the best results with Hermes Agent AI SEO.

  • Use your own case studies: Always embed something unique to you. If you just copy information from other sites, Google will see it as low value and it will not rank.
  • Target trending keywords: Look for new, low-competition keywords in Google Search Console. These can rank in days instead of months.
  • Always check existing content: Before creating a new page, see if you already have a dedicated page for that keyword. If you do, use a different keyword.
  • Do not skip the memory layer: Julian says most people skip this step, and it is the exact reason their content never converts. The memory layer makes your content original and useful.
  • Verify your deploy settings: If you do not want auto-deploy, turn it off. But Julian recommends keeping it on so the agent finishes the job.

There are also some limits. Free models like Step 3.5 Flash are good, but new models get added weekly, so check back often. You also need to have some keywords ready to go, but the process of finding them is simple with Google Search Console.

07Who Hermes Agent AI SEO Is For

Hermes Agent AI SEO is for anyone who wants more customers from Google without a big team or technical skills.

If you are a business owner, you can write and publish content that ranks without hiring writers. If you are a freelancer or agency, you can manage multiple client websites and publish content at scale. Julian says one person can publish to five websites simultaneously with just one keyword.

It also works for beginners. Julian walks through every step from zero, and Hermes Agent is easy to use because it works out of the box. You do not need prior experience with AI agents.

The system replaces the need for a content team and saves a lot of time. It matters because it makes SEO accessible to everyone and shows that you do not need expensive tools or months of waiting to get results.