01What Is Hermes Agent Kanban Swarms AI SEO?

Hermes agent kanban swarms AI SEO is a method that uses the free Hermes Agent tool to automatically plan and build an entire SEO-optimized website. You give it one goal, and it creates a strategy, writes all the content, and even deploys the site.

In this episode, Julian Goldie shows how this works on a 50-page website built from scratch. The AI handles keyword research, content writing, internal links, and technical SEO without you touching a single page.

02Main Features of Hermes Agent Kanban

Hermes Agent has several powerful features that make it great for AI SEO. The Kanban orchestrator is new and lets you manage big projects visually. You can give it one prompt and it plans your entire SEO strategy.

  • Kanban board: Visualizes tasks, logs progress, and lets you comment to interact with the agent.
  • Goal system: Creates an autonomous loop where the agent keeps working toward a goal like 'rank this website' or 're-optimize my WordPress site'.
  • Agent swarms: Runs multiple agents in parallel, like one for keyword research and another for content writing.
  • Local dashboard: Hosted on your machine, so you control everything.
  • Markdown output: All plans and content are saved as markdown files you can view and edit.

These features work together to make a whole website with pillar content, cluster pages, blog posts, and internal linking.

03How to Set Up Hermes Agent for Kanban

Setting up Hermes Agent is straightforward if you follow the quick start guide on GitHub. Once installed, you need to start the dashboard and initialize the Kanban database.

  1. Install Hermes Agent and make sure you are on version v0.12.
  2. Run the command Hermes dashboard to start the local dashboard.
  3. Run Hermes gateway start to connect the gateway.
  4. Run Hermes Kanban init to launch the Kanban database and load your Hermes profiles.
  5. Assign a Kanban board to your Hermes agent from the dashboard.
  6. Optionally, use Hermes Kanban watch to see the agent's progress live in your terminal.

If you run into issues, Julian recommends having Claude supervise the setup locally to fix any problems.

04How to Use Hermes Agent Kanban for AI SEO

Once Hermes is set up, you can start using the Kanban method to build your SEO website. The process is simple and mostly automated.

  1. Type Hermes Kanban create and describe your goal, like 'build out a new AI SEO website'.
  2. The agent plans the strategy: strategic positioning, keyword clusters, content architecture, on-page SEO templates, link building, and KPIs.
  3. Review the plan in the Kanban board and comment to say 'build out the website now'.
  4. The agent creates all pages locally, including home, topic clusters, blog, sitemap, meta, schema, and CTAs.
  5. It writes every page, internally links them, and optimizes for SEO.
  6. Check the local markdown files or preview the site on a local host.
  7. When ready, deploy to Netlify by dragging the folder or giving a personal access token.

You can also use agent swarms for specific tasks. For example, a foundation agent can do competitive gap analysis, keyword deep dives, and technical SEO plans.

05Results and Proof from the Episode

Julian shows real examples of websites that used this exact Hermes Agent Kanban swarms AI SEO method. These results prove the strategy works.

  • One website went from zero to over 1,100 clicks per day.
  • Another went from nothing to 346 clicks per day.
  • A third one reached 25 clicks per day, adding up to hundreds over a month.

These sites rank on Google directly and also appear in Google agent mode, bringing even more traffic. All content was built by AI agents, not humans.

06Tips, Limits, and Mistakes to Avoid

Using Hermes Agent Kanban is powerful, but there are a few things to keep in mind to avoid problems.

  • Use Claude for supervision: The AI may have setup issues; having Claude check the project can fix things.
  • Be clear in comments: The Kanban board lets you talk to the agent, so give specific instructions like 'build out the blog'.
  • Patience for design: The AI builds the structure, but design takes time; it works on it continuously.
  • Check the files: Always review the markdown and local site before deploying to catch errors.
  • Use version 0.12: Make sure you're on the right version or features may not work.

Don't expect the AI to do everything perfectly from the start. You may need to comment and adjust, but the system is designed to handle that.

07Who Is This Method For and Why It Matters

This AI SEO method is for anyone who wants to grow organic traffic without spending days on keyword research and content writing. Business owners, marketers, and agencies can all benefit.

It matters because it automates the busiest parts of SEO: planning, content creation, and internal linking. You can launch a full website in a fraction of the time it normally takes.

Even if you already have a website, you can use the goal system to re-optimize your existing WordPress site. Give the agent login details and it will implement changes for you.

Julian suggests joining his community for a step-by-step SOP and a 30-day roadmap to implement this method in your business.