What is Hermes Agent and how does it work?

Hermes Agent is an AI SEO system that automatically creates and publishes blog posts based on trending news. It pulls in the latest topics, writes personalized articles using your context, and publishes them to WordPress, then indexes them fast with IndexExceptional.

How does Hermes Agent help with SEO?

It helps by focusing on trending topics, which means you can be one of the first to publish content on a hot topic. It also finds content gaps from Google Search Console and creates pages that match search intent, helping you rank faster.

Does Hermes Agent require human input?

No, Hermes Agent can run a zero-person blog. It creates, publishes, and indexes content daily without human input. You only need to set it up initially and maybe review occasionally.

How fast does Hermes Agent get pages indexed on Google?

Using IndexExceptional API, pages can be indexed within hours. In the episode, Julian shows a post published 23 hours ago that was already indexed and ranked.

Can Hermes Agent personalize content to my business?

Yes, it uses Obsidian as a memory folder. You plug in your goals, experiences, and context, and the agent uses that to write articles that are unique to you, not generic.

What results can I expect with Hermes Agent?

In the episode, websites using Hermes Agent grew from 0 to 278 clicks per day. Other examples showed increases to 29, 26, and 68 clicks per day within a few weeks.

Hermes Agent: AI SEO Just Changed Forever

01What Hermes Agent Is and How It Works

Hermes Agent is an AI SEO system that automatically creates and publishes content to rank on Google. It pulls in the latest trending news, writes personalized blog posts, and publishes them to WordPress without human help. The system runs daily on a schedule, refreshing news every 24 hours.

It uses Hermes Oracle to gather trending topics and organizes them by how trending they are. You can click publish and the agent writes a full post with CTAs and embeds news articles. Then it automatically indexes the page with IndexExceptional so it shows up on Google fast, often within hours.

02Main Features of Hermes Agent

Trending news integration: pulls in the latest topics and lets you publish with one click.
WordPress auto-publishing: writes and publishes posts directly to your site without logging in.
Fast indexing: uses IndexExceptional API to get pages indexed ASAP, often in under 24 hours.
Personalization: pulls your memories and goals from Obsidian to make each article unique to you.
Content gap finder: analyzes Google Search Console to find keywords with impressions but no clicks.
Video agent: creates videos with avatars and B-roll that rank in AI Overviews and AI Mode.

03How to Get Started with Hermes Agent

Set up a WordPress website and connect it to Hermes Agent.
Install Obsidian and create a memory folder with your goals, experiences, and context.
Plug Obsidian into Hermes Oracle so the agent can pull your personal context.
Configure the daily news refresh schedule (every 24 hours).
Review the trending topics list and click “Publish to WordPress” for the ones you want.
Connect IndexExceptional as the indexing API to speed up Google indexing.
Use the content gap tool to find keywords with high impressions but low clicks, then create new pages.

04How to Use Hermes Agent for Content Creation

In this episode, Julian Goldie shows how he uses Hermes Agent for several websites. First, he opens the dashboard where trending news is listed. He clicks “publish to WordPress” for a topic like “Cheapity 5.6” and the agent writes a full blog post with CTAs and embeds the news article.

He then shows a post published just 23 hours ago that is already indexed on Google. To find content opportunities, he opens the SEO keyword system, types a keyword like “OpenClaw,” and sees keywords his site gets impressions for but no clicks. He clicks “use topic” and creates a dedicated page targeting that keyword, like “Hermes desktop installation guide.”

For videos, he uses the video agent to generate content in one click with avatars and B-roll. This helps rank in Google AI Overviews, where his site appears as the number one community for “best AI community.”

05Results and Examples Shown in the Episode

Julian shows real websites using Hermes Agent. One site went from 0 to 278 clicks a day. Another grew to 29 clicks a day.

A third grew from 0 to 26 clicks a day from late May to late June. Another reached 68 clicks a day.

He also shows the AgentOS Guide website, created on May 21st, which hit 26 clicks a day by June 24th. He explains that his sites rank in Google AI Overviews and AI Mode, often as the number one result. The content is based on his personal experiments, not generic AI fluff, and includes case studies and relevant CTAs.

06Tips, Limits, and Mistakes to Avoid

Julian warns that not all AI content is good; you need to focus on information gain and add something new. Avoid generic chat GPT fluff. Use your own experiences and data to make articles stand out.

He also notes that some traffic from tutorials will be branded search, but that's okay because it helps build your brand to AI search engines. Don't try to log into your WordPress site for every post; let the agents handle it to avoid distractions.

Quality control is key: even with automation, you should review the output. The system works because it personalizes content to your goals, not just random topics.

07Who Is Hermes Agent For and Why It Matters

Hermes Agent is for bloggers, SEO professionals, and business owners who want to scale content without hiring a team. It's especially useful for those who want to be first on trending topics.

It matters because it makes SEO easier and faster, allowing you to create more content with better quality control. Julian says 99% of people think ranking in AI is hard, but his systems show it's achievable. By automating publishing and indexing, you can get traffic faster.

He offers these systems inside the AI Profit Boardroom, plus a free SEO course with 260 lessons and a free one-to-one strategy session at Goldie.agency.