01What is Hermes AI SEO and How It Works

Hermes AI SEO is an AI agent that writes and publishes SEO blog content for you automatically. It works by connecting to tools like WordPress or Netlify, and it can run on a daily schedule without you lifting a finger. In this episode, Julian Goldie shows how you can use it to go from zero to a thousand clicks a day.

Hermes is self-learning, so it gets better over time. It reads your existing content, matches your style, and picks fresh topics. It then writes a post, formats it nicely, adds internal links, and even builds and deploys the site through Netlify.

This process has worked multiple times, as Julian shows with several website charts that jumped in traffic.

02Main Features of Hermes AI SEO

Here are the key features that make Hermes AI SEO stand out, according to the episode:

  • Autonomous scheduling: It can run daily tasks, like finding a new keyword and publishing a post, without you needing to do anything.
  • Self-learning: It takes notes from your feedback and improves its own skills and content over time.
  • Easy integration: It connects to WordPress or Netlify quickly, and you can even feed it the documentation to help it understand the setup.
  • Multi-project support: It can handle multiple websites inside Netlify or WordPress, not just one.
  • Quality output: It writes well-formatted posts with hooks, good headlines, internal links, and callouts to your funnels.

These features work together to save you hours of work while keeping your content fresh and consistent.

03How to Set Up Hermes AI SEO from Scratch

Setting up Hermes AI SEO is simple. Julian walks through the process step by step. Here is what you do:

  1. Create a skill in Hermes for creating blog content that you can post to your website.
  2. Ask Hermes to connect to your WordPress login and API token, or use Netlify for faster setup.
  3. If using Netlify, go to Netlify, pick the website you want to publish to (like airprofitable.com), and get an API key from project configuration, access, and OAuth.
  4. Give Hermes the Netlify documentation so it understands how to connect.
  5. Set up a schedule, like creating a daily blog post at a specific time.
  6. Define your content preferences, brand voice, and any limitations in Hermes.
  7. Test the setup by asking Hermes to run a test publish.

If you also use local tools like Cloud Code, troubleshoot any conflicts by letting Cloud Code check the issue and then relay the solution back to Hermes.

04Using Hermes AI SEO to Publish and Improve Content

Once Hermes is set up, it does the heavy lifting. In the episode, Julian shows how you can ask Hermes to pick a fresh topic, write a new markdown post with your exact formatting, add internal links to recent pages, and then deploy it live via Netlify.

Hermes creates the content in markdown, syncs it to your local repository, and then builds the site. You can see the deploy succeed and the page go live. Julian notes that the content looks super nice with a good hook and formatted beautifully.

However, he emphasizes that you should still quality check every post before publishing. If you see something to improve, plug that feedback into Hermes. Because Hermes is self-learning, it will write down your feedback, improve its skill, and make notes for future content.

This way, each post gets better over time.

05Results and Comparisons from the Episode

The episode shows that this process has worked multiple times. Julian displays several charts of websites that followed a similar trend of traffic growth, going from zero to a thousand clicks a day.

He also compares publishing via WordPress versus Netlify. Netlify is faster and easier to connect with an AI agent, and it gives you better-designed pages because the AI designs them, not WordPress. Additionally, with Netlify, you can get an exact match domain and set up a website more easily.

Julian mentions that you can also use other AI agents like Claude Code or OpenClaude if you prefer. They all have scheduled tasks and can create content, and they are better at this than most humans, he says.

06Tips, Limits, and Mistakes to Avoid

Here are some important tips and warnings from the episode:

  • Always quality control: Before publishing, check the content. Is it good? How can you improve it? Use a checklist if you have one.
  • Day one is not perfect: The first post may need changes. Make it longer, format it better, and keep improving.
  • Leverage self-learning: Give feedback to Hermes on every mistake. It will remember and improve.
  • Handle local conflicts: If you use local tools like Cloud Code for SEO, expect confusion. Use Cloud Code to check and resolve issues.
  • You can use multiple platforms: You don't have to stick with Hermes. Claude Code or OpenClaude work too.

These tips help you avoid common pitfalls and get the most out of the automation.

07Who Hermes AI SEO Is For and Why It Matters

Hermes AI SEO is for anyone who wants to rank their website on Google without spending hours writing content. It is especially useful for bloggers, small business owners, and marketers who want consistent, daily publishing.

Why does it matter? Because consistent SEO content is key to growing organic traffic. With Hermes, you can automate the whole process, from topic selection to deployment, and free up your time for other tasks.

Julian shows that this method has produced real results, and it's something you can start implementing today.

If you want more help, Julian mentions the AI Profit Boardroom community, which has a full guide, a standard operating procedure, and a 30-day roadmap for AI SEO automation. You can also book a free SEO strategy session at Goldie.agency.