01What Kajsa Dash Local SEO Is About

Kajsa Dash local SEO is a strategy where you build websites for local businesses, often ones you own or invest in. In this episode, Kajsa Dash explains how he moved away from client work to focus on his own assets. He invests in an accountancy firm and a manufacturing company, and his team builds websites for those businesses.

The goal is long-term growth. Instead of renting traffic as an affiliate, you own the website, the leads, and the mailing list. This way, you're not at the mercy of platforms like Amazon or bet365.

You build an asset that compounds over time.

02Why Mentions and Brand Matter in AI Search

Kajsa notes a big shift: SEO is becoming a brand engine, not just a search engine. In AI search results, Google pulls in reviews, Reddit posts, and Facebook posts. If your brand isn't mentioned across these platforms, you won't appear in the AI overviews.

He sees that websites linked to a strong brand, like his personal site or a niche community, rank best. Brand mentions everywhere help. This means you need to actively manage your reputation on platforms like Reddit and Facebook.

  • Post videos natively to Facebook, Twitter, and LinkedIn.
  • Create a subreddit around your niche.
  • Encourage reviews and discussions about your brand.

03How Kajsa Built Six Websites with Claude

Kajsa shares a funny story about building joke websites for his conference talk. He set up sites like casbula.co.uk and craigbula.co.uk to rank for 'best belly dancer' searches. He used Claude, the AI tool, to build all six websites quickly.

He also built a directory site, bestbellydancers.co.uk, which started getting real leads within a month. People contacted him asking to book a belly dancer, and an SEO agency even asked to list their client.

  1. Choose a niche or joke topic.
  2. Use Claude to generate the website content and code.
  3. Use CODIS, an agentic AI coding tool, to push the site to Cloudflare Pages.
  4. Connect a domain name.
  5. Add a contact form that links to your WhatsApp.

04How to Use Open Source Tools for SEO

Kajsa is not using Ahrefs much anymore. Instead, he uses open source tools like Open SEO, which is trending on GitHub. You can plug in an API called DataForSEO to build your own rank tracker and keyword tool.

He also built an agent operating system that connects to Google Search Console. This gives him real data about which keywords get impressions but not clicks. This is better than Ahrefs, especially for new niches where data is scarce.

  • Use Open SEO to build custom SEO tools.
  • Connect Claude to your Google Workspace API.
  • Track your own Google Search Console data for accurate keywords.

05Results of the Belly Dancer Websites

Kajsa's joke websites are ranking well. In the episode, he shows that craigbula.co.uk ranks above the AI overview for 'best belly dancer Northwest.' Even the images from the sites show up in Google Images.

These sites are brand new, registered on June 12, 2026, and already generating inquiries. One person asked to book a belly dancer for a wedding in 2027. Another asked to get listed on the directory site.

This proves that even joke websites can rank and generate leads with the right setup.

The key was using Claude to build them quickly, and the contact forms linked to his WhatsApp. This made it easy to capture leads.

06Tips for Tracking Leads and Avoiding Mistakes

Kajsa shares a tip: use UTM codes in your YouTube video links. For example, add a unique code to the contact form link so you know which video brought the lead. This helped him see that some videos with only 100 views might bring 9 leads, while a video with 6,000 views might bring just 1.

He warns about AI tools like OpenClaw. He tried using a cheap Chinese LLM, but it couldn't even tell the time or send a WhatsApp message. Stick with Claude for complex tasks.

  • Always track your leads per video.
  • Don't use low-quality AI models for critical workflows.
  • Avoid using AI avatars for high-ticket sales; human content converts better.

07Who Should Use Kajsa Dash Local SEO Strategies

This strategy is for anyone who wants to build long-term assets, not just quick wins. If you own a local business or invest in one, you can use SEO to grow it. Kajsa is done with client work and focuses on his own websites.

It's also for those who want to leverage AI to build websites faster. The process of using Claude and CODIS is simple and quick. You don't need to be a coder.

Finally, it's for people building a personal brand. The human touch matters. Kajsa answers DMs himself and remembers attendees at his events.

This builds trust and loyalty, which AI can't replicate.