OpenSEO + Claude = Automated SEO Machine

So today I'm going to show you how I built my own SEO tool, essentially, using OpenSEO. And this is a free open source project. We've already plugged it into the AgentOS inside our SEO section. And this looks really cool.

So what we can do here, essentially, is we have our own open source tool. And for example, if we want to automate keyword research, we can easily do that over here. So for example, we type in Hermes Agent, we can change the country. We can change how many results we get back, whether we want it to be auto-related suggestions or ideas.

And then we hit search, and this is literally like a fully customized tool that we have ready to go. So if we check out the search trends here, it shows us the search volume. We've got all the different keywords that we can plug in. We can actually click on those and then save the keyword as you can see right here.

So we can save that inside our system or export it to Sheets or CSV. It kind of feels like a address a little bit. And then we've got the SERP analysis over here, right? So what this means essentially is that we can quickly find new keywords relevant to our industry.

We've got the details of the volume, the competitiveness, the score, what type of search intent actually is, which is great for SEO, we can filter all of these keywords, and this is all driven with AI, and we plugged in a API called Data for SEO into this, and then from there, you know, you don't need to subscribe to an SEO tool. You've got this ready to go. If you have a look at the SERP analysis as well, it shows us all the results for that particular topic, which is great. And then we can actually switch here between keywords, save keywords, and we've got a rank tracking option here.

So what we can actually do is we can plug in our domain, like so, set up the country, whether we want it to be like desktop or mobile, or just mobile or desktop, how often it updates, and we can create our own like SEO audit tool over here whenever we need to, which is pretty cool. And then it pulls in the number of keywords we want to track. As you can see, you can save those keywords and it will automatically track each of the keywords for you. Now, if we go to domain overview, what we can do over here is we can check a domain.

So for example, we could plug in like juliangolder.com, search by traffic or rank or volume or score, hit search, and then we can actually analyze the domain itself, which is pretty cool. So it shows us all the keywords that a competitor would be ranking for, where their pages are getting traffic, what sort of keywords are ranking for, what position they're in, the amount of volume of traffic they gain, the score as well overall. So that's really good for analyzing your own domain and also analyzing competitors. So this is a fully AI powered system.

And the cool thing about this is we can just plug it into our agent OS. So if you have an agent operating system where, for example, like maybe Claude or Hermes or Antigravity will live, well, the great thing about that is you can go back to your open SEO section here and you can see all of your history, right? It's all saved over here. We have the domain.

We can also check for backlinks too. So we can analyze a website, enable backlink data here. We have AI visibility. So we have like an AI rank tracker inside the system too.

And then we can also pull in MCPs here. So for example, we could have an MCP with Claude and add the CLI for Claude code, which is pretty cool, or Claude desktop or Codex, whatever you want this to run with as well directly. We also got a bunch of skills that we can add into Codex and Claude for reusable SEO workflows. So for example, like researching keywords, getting tracking positions, getting keyword metrics, et cetera.

This is super powerful. Now, if you're wondering where does this come from, this is the open source setup. So you can see it's called Open SEO on GitHub. It's free, pretty powerful system.

It just, it's kind of, I mean, if you look at this, it's like, okay, you can do link prospects and you do competitor analysis. You can do keyword clustering, keyword research. You even got an SEO coach built in there and an SEO project set up as well. So there's a lot of agentic SEO skills built into this, but the difference here is like, it's not just, for example, like going into Claude and saying, hey, give me some keywords, this is a system.

It's a tool. It feels like a SaaS software almost when you're using this. And also it's got rank tracking, which would take ages to set up manually if you're trying to figure out that yourself. And also the cool thing about all of this is you just plug in your API key and then you can go from there.

You can also add a managed project. So you can have multiple different projects for different websites or clients you're working with. And then the cool thing about this is as well, it can link straight to our SEO workflows that I've already plugged into the agent operating system. So for example, we have a look at Hermes agent and we see, okay, what are people ranking for in that particular niche and what sort of keywords could we go for?

So if we scroll down here, let's see what we got. Yeah, this is a good one, right? So you can see this keyword right here. So what we can do with that keyword is then we can go to our generate tab, which is something I've custom built inside the agent operating system.

And we can take that particular topic, we can get a case study for it, or we can pick an existing topic and case study, for example, like this one. And then we can, from there, click on generate five articles. And based on the keyword research we've automated with open SEO, we can then start generating the content, plug that into our systems and start ranking with it and deploying that automatically. And this is great because it's just like one click SEO, right?

I don't need to log into WordPress. Super easy and simple. It's all plugged into one system and it's all organized inside one place. Can you imagine, for example, if you're going off to Claude and then you're going off to Ahrefs to get the data, and then you're going off to Search Console to check your rankings, and then after that, you're going into WordPress itself to start posting the content, like very, very messy, a lot, a lot, very energy draining, a lot of like logging in, logging out and clicking buttons, or you could just fully automate it with this system, as you can see right here.

And I think that's a much more powerful way to use this whole system. And then we can see the history of everything that we've deployed or the content that we've created over here and how easy and simple is that, right? And if you're wondering, okay, like, does this actually work? Let me show you an example.

So if we go to some of the pages, some of the websites we're working on right now, like these, you can see our traffic over here, right? It's on a really nice trajectory since we started using systems like this. So I think the more you can systemize SEO, the better it's going to be. Obviously you have to quality control this stuff, which is why we've got a 13-step skill inside the agent operating system for SEO to quality control it step-by-step, but SEO has never been easier and it's never been more fun.

And you can easily plug in systems like this and then start ranking with them. So that's the system that we're setting up. Also, what I want to show you here is some examples. So for example, I could actually plug that into a website that we're building here.

We can then create like a free audit tool for people who join the website. And that's a pretty powerful lead generation method using the systems from OpenSEO. We could, for example, use this to generate more leads, to drive more traffic and to build a website around this too. So that's some examples of what we're building here.

Here's another example. So this is a full guide I've created on OpenSEO and how to use it. And the way this works is like OpenSEO is a free open source, self-hosted SEO research tool, and then we've wired it straight into the agent OS with its own tab, keyword research, rank tracking and backlink set up as well. And then the point here is like, instead of having a monthly subscription and not being able to customize your SEO tools, you can customize this as much you want.

And then you just use something like the data for SEO API, and you change that about as much as you want. So for example, you could use this for keyword research. Here's an example. And then you get the keyword, the volume and score, the SERP analysis.

You can automate the content and you get better rankings for that. So how could you use this? Well, for example, you could use this for finding the easy wins when it comes to SEO with the keyword research tool. You could check the SERPs before you write with the automation and just quickly check, okay, what's already ranking on the first page of Google.

And then how can we reverse engineer that to make sure our content is better? We can also use this to size up our competitors. So with the domain view, you can drop in a rival site, see if the keywords they're ranking for, target the ones they're winning, that you're not yet. And you can enter any domain into the panel to start running it.

Additionally, you have, you can track what matters. So you've got the rank tracking section here, so you can track the keywords you actually want to rank for and where you're up to on that. And then additionally, you've got your AI visibility. So this setup means that you can do a brand lookup and you can see how your brand shows up across AI answers.

So obviously chat GPT, Google AI overviews, this is the new surface that most tools ignore, but where a lot of traffic is quietly moving and you can set that up inside the AI visibility section. And then finally, we can pipe it into our agents. So you've got the prompt explorer and the MCP server. So your agents can actually pull this data in automatically just by setting up an MCP.

So you could, for example, give the MCP to Claude or to Hermes. And then they can pull in that data and you can automate SEO with them directly. So pretty powerful stuff. And then we've got the SEO pipeline that we custom built as well.

So we can take the data from OpenSEO, plug it into the SEO pipeline, deploy it across our websites. And if you go back to the websites we were looking at a second ago, these ones over here, let's check out the history section, the content that we just created. A minute ago, so you can see four minutes ago, that is still running in the So you might say as well, like, you know, doesn't this use up a lot of tokens? Well, you can use free APIs for this.

And then for data for SEO, it's a lot cheaper than like your normal sort of SEO tools. Also, you might say, well, self-hosting is too technical for me, but it's just like one Docker command and then it's already inside the agent OS. You might also say, well, free tools probably give worse data, but usually it's the same data because it's already inside the agent OS. So that's the whole setup.

Now, if you want my entire agent OS done for you, OpenSEO is just one tab. The real prize is the operating system. It lives inside the one I run my whole business on. So you can join the app off the bottom and get all of it ready to set up and run.

So you get the OpenSEO and SEO pipeline, the local Hermes engine, agent Kanban for a team of SEO agents working for you, the Claude workspace with everything you need. And then you get the SEO pipeline, which is the one I run my whole business on. So you can join the app off the bottom and get all of it ready to set up and run. Every top CLI plugged in, free local models, the AI mastermind where you can have a group chat with all your agents, you've got the memory, Galaxy that already knows your business and all your agents have context.

Plus if you're writing SEO content, this can pull in the context from your memory so that you get the best answers and the most unique content possible. And then also we've got token efficiency playbooks inside the AI Profit Boardroom. If you're worried about using up tokens and you can connect with me plus the whole community. So feel free to get that link in the comments, description, or just go to the aiprofitboardroom.com and inside the community, you can get help and support.

I personally answered the questions inside here today. There's a lot of SEOs inside there that are actively like posting about cool stuff that built with this inside the community classroom. You can actually see there's a full section on AI SEO. And if you want to get the agent OS along with new daily updates, we have that inside this section.

So you can get the agent OS with the last update date, a video tutorial, and the seeds file to download. And we update this daily. Plus you get new video tutorials based on what's actually useful and working. Inside the calendar, you can jump a week of coaching calls, get help and support in real time, ask questions, meet the community inside the map.

You can meet people locally in your area who are using AI agents and that's all available inside the AI Profit Boardroom.