01What Paperclip Hermes AI SEO Is and How It Works
Paperclip Hermes AI SEO is a free, open-source way to connect Paperclip with Hermes AI agents to automate your SEO and rank on Google, AI search engines, and chat platforms. It builds a team of AI agents that work together like a mission control for your website.
In this episode, Julian Goldie shows how these agents handle the entire SEO pipeline. One agent finds keywords, one writes content, one optimizes it, one builds backlinks, one publishes, one gets your brand mentioned in AI chats, and one tracks analytics. You set up the system once, and the agents run the process.
The system is called the Goldie ranking swarm, and Julian uses it to grow websites from 1 click a day to 206 clicks a day. It works by plugging Paperclip into his agent OS, where you can see the whole operation in real time.
02Main Features: AI Agents and Automation
The system comes with several key features that make SEO easier. First, you get an organization chart of AI agents. This chart shows how each agent connects and works together, so you can see the whole process at a glance.
- Keyword research agent: Finds keywords you can actually rank for, instead of guessing.
- Content writer agent: Creates articles automatically, so you stop writing painful weekly posts.
- Optimization agent: Makes sure your content is ready for both Google and AI search engines.
- Backlink builder agent: Uses Hermes to send emails and do link outreach on a schedule.
- Publisher agent: Deploys content directly to your website.
- AI chat agent: Gets your brand mentioned inside tools like ChatGPT and Perplexity.
- Analytics agent: Tracks your results and shows what is working.
You can also set up new goals inside Paperclip. For example, you can create a goal to rank number one inside ChatGPT, assign tasks, and the agents will implement them.
03How to Set Up Paperclip Hermes AI SEO
Setting up the system is straightforward. Julian shows the steps he used to build his AI agent team.
- Open Paperclip and go to your agent OS.
- Plug in Paperclip to connect with Hermes agents.
- Create a new goal, like 'create a website that ranks number one inside ChatGPT.'
- Add tasks to the goal, with a description of what you want each agent to do.
- Organize your team by adding new agents and linking them together in the organization chart.
- Connect Hermes to an email inbox for link building outreach.
- Let the agents work on a schedule—they'll research, write, optimize, link, and publish automatically.
You can also access the full operating system, including tutorials and support, through the AI Profit Board. There, you get the agent OS file, setup guide, and access to coaching calls.
04How to Use It: Walking Through the Examples
In the episode, Julian shows real examples of how the system works. He starts by showing the team of agents in Paperclip, each with a specific role. He then demonstrates how the keyword engine finds keywords, the writer creates content, and the optimizer prepares it for ranking.
For link building, he gives an example: he tells Hermes to reach out to five relevant websites per day, send an email, and build backlinks to a specific page. The agent does this on a schedule, automatically, without Julian touching it.
He also shows how to set up a new goal in Paperclip. You enter the goal, assign tasks, and the agents go off and implement them. If you want to expand your team, you can add new agents, and they can even hire more agents to join the team.
Finally, he compares Paperclip with the Hermes desktop app. The desktop app is just a chat interface, with no organization chart, no flow, and no way to visualize your agent team. Paperclip gives you that full picture.
05Results and Comparisons Shown in the Episode
Julian shares real results to prove the system works. One website grew from 1 click a day to a peak of 206 clicks per day. The trajectory is shown as impressive, with steady growth over time.
He also demonstrates ranking in AI search engines. For example, when he types a keyword, his content appears inside the AI search engine, both in the main section and on the right-hand side. In AI mode, asking 'best AI school community' returns his community as the top recommendation.
He addresses the question of why not just use Hermes desktop app with multiple profiles. He shows that the desktop app lacks the ability to coordinate agent teams, visualize workflows, or bring Claude, OpenClaude, and Hermes together in one place. Paperclip does all that.
He also tackles the myth that AI content can't rank. He clarifies that generic AI content won't, but optimized content with unique, new information helps a lot.
06Tips, Limits, and Mistakes to Avoid
Julian shares important tips for using this system effectively. First, don't guess keywords anymore—let the AI agents do the research. They can find keywords you actually have a chance to rank for.
Second, avoid writing content by hand. The agents can handle it, so you save time and effort. Third, don't chase backlinks manually.
Connect Hermes to an email inbox and let it do outreach on a schedule.
Finally, don't publish manually. The agents can deploy content directly to your website.
A key warning: generic AI content won't rank. You must ensure your content has unique, useful information. Also, the Hermes desktop app is not designed for orchestrating agent teams—use Paperclip for that.
And remember, you don't need a big team or lots of resources; your AI agents are your team.
If you want to learn more, Julian offers a free SEO course with over two lessons, and a free one-on-one strategy session.
07Who It Is For and Why It Matters
This system is for anyone who wants to rank on Google and AI search engines without doing all the work manually. It's especially useful for solo entrepreneurs, small businesses, and content creators who don't have a big SEO team.
Why it matters: AI search is taking over. If you're invisible in ChatGPT, Perplexity, or Google AI Mode, you're missing out on traffic. This system helps you get into those places.
Julian argues that SEO is bigger than ever because you can rank on both Google and AI search engines. That means two different search engines to rank on, with real traffic. Before, you only had Bing and Google.
With this system, you can build an AI agent team that works like a whole department. It's free and open source, so anyone can start. The key is to set it up correctly and let the agents do their jobs.
