01What Rank a New Site Means and How It Works
Rank a new site means getting your website to appear high in Google and AI search results for the keywords you want. It is not about doing everything at once. It is about focusing on the few things that have the biggest impact, like backlinks, keywords, and content.
In this episode, Julian Goldie shows a real audit of a new site. He uses his own systems that have worked for him for seven years. He explains that many websites fail because they have few backlinks, target wrong keywords, and do not publish enough content.
Julian simplifies SEO to three steps. You get more backlinks, target keywords people actually search, and create more content. These three steps give you a clear roadmap.
If you follow them, your new site has a much better chance of ranking.
02The Three Biggest Features of This SEO System
Julian uses a simple system with three main features. Each one is designed to move the needle the most for a new site.
- Backlinks: You find websites that already link to similar content and ask them to link to you. This builds authority.
- Low-competition keywords: You target phrases that people actually type into Google, but that have less competition. Use Google Autocomplete to find them.
- Content production: You publish 3-5 articles per day, but only if they keep getting indexed. If indexing stops, you reduce publishing until it improves.
Julian says there are over 200 ranking factors, but you should ignore most of them. Focus on these three because they have the biggest impact for a new site. He also points out that you do not need to make things complicated.
Simple is better when you are starting.
03How to Set Up Your SEO Roadmap for a New Site
Julian outlines a step-by-step process in the episode. He shows exactly how to set up your own roadmap for ranking a new site.
- Open your website in Ahrefs and check its Domain Rating (DR). A score of 1.6 out of 100 means very few backlinks.
- Ignore the organic traffic number in Ahrefs. It is often inaccurate for new sites and can discourage you.
- Look at the backlink profile to see how many do-follow backlinks point to your site.
- Use Ahrefs Content Explorer to find websites that have backlinks on your topic, like "Mediterranean diet".
- Find the referring domains of those top pages and reach out to them via email asking for a link.
- Check how many pages Google has indexed over the last year. If it is only 10, you need to publish more content.
- Target low-competition keywords by typing your main topic into Google Autocomplete and creating separate pages for each suggestion.
04How to Use Backlinks, Keywords, and Content to Rank
Julian walks through a live example of a Mediterranean diet website. He shows how to apply each step. For backlinks, you find sites that already link to Wikipedia pages about your topic.
Those sites are likely to link to you too. He says it is a numbers game. You might email 100 sites to get two or three good backlinks.
For keywords, he looks at one article on the site. The URL is super long and not focused on one keyword. He checks if people actually search for it.
In the example, nobody was searching that phrase. That is a clear sign of targeting the wrong keyword. He suggests using Google Autocomplete to find real search terms.
For content, Julian looks at indexing. The example site only had 10 pages indexed in a year. That is not enough.
His own site, AI Profit Boardroom, publishes 3-5 articles per day. Each new page is a new keyword you can rank for. He also says to reduce publishing if indexing stops.
05Results and Comparisons Shown in the Episode
Julian shows real results from his own websites. AIProfitBoardroom.com went from 0 to 2,300 impressions per day in AI search. It also ranks well in Google.
For example, searching "best AI community" shows AI Profit Boardroom as the number one recommendation.
Another website grew from 0 to 67 clicks per day using the same system. Julian says this proves that the system works even for brand new sites. He also shows that Ahrefs reported only 270 organic traffic for AIProfitBoardroom.com, but the site actually gets more than that in a single day.
This shows you should not trust Ahrefs traffic numbers for new sites.
He compares his site to the member's site. His site has a Domain Rating of 21 and consistently gets do-follow backlinks. The member's site has a DR of 1.6 and almost no backlinks.
That is the main reason it is not ranking.
06Tips, Limits, and Mistakes to Avoid
Julian shares several warnings. First, do not get obsessed with Ahrefs traffic reports. For new sites, they are often wrong and can make you quit.
Instead, focus on backlinks and indexing.
Second, keep URLs short and targeted on one keyword. A long URL with many words confuses search engines and users. For example, if you want to rank for "grok course", make your URL like /grok-course.
Third, do not target keywords nobody searches for. Always verify with Google Autocomplete or other tools. If the keyword appears in the suggestions, it is a good sign.
Fourth, reach out to backlink prospects manually or with tools like Pitchbox. It is a numbers game, so expect low response rates. Finally, monitor your indexing.
If you publish too much and Google stops indexing, reduce your publishing rate until it recovers.
07Who This SEO System Is For and Why It Matters
This system is for anyone who owns a new website and wants to get more traffic. It works for blogs, small business sites, and even AI-focused communities. Julian has used it for years and shows real examples of success.
Why does it matter? Because most new sites fail because they try to do too much. They get overwhelmed with 200 ranking factors.
Julian's system narrows it down to three actions that have the biggest impact. This makes it easy to implement, even for beginners.
If you follow these steps, you can start seeing results in a few months. Remember, ranking is not about quick wins. It is about consistent effort.
Publish daily, build backlinks monthly, and keep targeting the right keywords. That is how you get your new site to rank.
