01What Is Search OS SEO?
Search OS SEO is a system that helps you rank #1 in Google AI and organic search. It uses AI agents like Hermes and Claude to find keywords, create content, and manage your sites. The system is built as a mission control dashboard, so you can see everything in one place.
In this episode, Julian Goldie shows how he ranked #1 for keywords like "best school courses" and "best AI SEO consultant" within hours of publishing. The system pulls in Google Search Console data to find content gaps and then creates personalized content that ranks.
It is not a typical SaaS tool. You can mold and shape the dashboard exactly how you want. The system is flexible and can be used for many tasks beyond SEO.
02Main Features of the Search OS Dashboard
The Search OS dashboard is the control center for your SEO. It connects to multiple websites and pulls in traffic, results, and rankings. You can see which keywords you already rank for and find new ones.
- Mission control view for all your sites.
- Google Search Console data integration.
- Content gap analysis to find keywords you have not covered.
- Voice agent (Hermes Apollo) that can see your screen and give suggestions.
- Obsidian memory system for storing your expertise and data.
- Deploy content to your websites directly from the dashboard.
You can filter keywords by niche, like "Permit Agent," to narrow down the best opportunities. The system also lets you sort analytics by engagement or likes to see what performs best.
03How to Set Up Search OS SEO
Setting up Search OS SEO is straightforward. Julian explains the steps he uses to get his system running.
- Plug in your Google Search Console data for each site you want to manage.
- Add all your websites to the dashboard so the system can track them.
- Run the research tool to find content gaps for keywords you have not covered.
- Pick a keyword from the list, like "best AI SEO communities."
- Use the topic to create content with the built-in AI agents (Hermes or Claude).
- Deploy the content to your website directly from the dashboard.
You can also connect a voice agent that sees your screen. Ask it to suggest keywords, and it will analyze your data and give recommendations. The system saves all suggestions to your Obsidian memory for future use.
04How to Use the Search OS to Rank in AI
Using the Search OS involves a few key actions. First, you analyze your keyword data. Julian shows how he opens Hermes Apollo, a voice agent that can see his screen.
He asks it to find keywords with low click-through rates and easy wins. The agent flags issues and suggests next steps.
Then, he asks the agent to create a list of new keywords based on the current data. The agent saves that list to Obsidian memory. That memory trains the system to know what content to create in the future.
When creating content, the system pulls from your memory to include your personal experience. For example, Julian’s article on "best school courses" includes his own recommendations based on 10 years of SEO work. The AI uses your memories to make the content unique and trustworthy.
You can also use the dashboard to edit and post content, and even plug in your API key to post to social channels directly.
05Results and Comparisons from the Episode
Julian shows real results from using the Search OS. He ranks #1 in Google AI for keywords like "best school courses," "best AI SEO consultant," and "best AI SEO agency." He also ranks multiple times with different articles for the same keyword.
One article he created only yesterday was ranking within hours. He also shows organic rankings for "best AI SEO community" and "best AI SEO communities." The system works consistently across multiple sites, as seen in his traffic charts.
What makes it different? Julian compares it to using Hermes directly. The standalone tool does not feel futuristic or have a beautiful UI.
The Search OS dashboard makes it fun and easy to use. The voice agent works in real time and does not cost extra because it uses his ChatGPT subscription.
06Tips, Limits, and Mistakes to Avoid
Julian shares key tips for getting the most out of Search OS SEO. The biggest tip is to use your own memory and experience to personalize content. Google’s guidelines reward content that shows first-hand experience, analysis, and original research.
- Use your memory system to bake in your expertise, authority, and trust.
- Avoid pure auto-generated content. Use the 100-step quality control skill to refine everything.
- Do not ignore content gaps. They are your fastest route to rankings.
- Make the dashboard your own. Change anything you do not like.
A common mistake is treating the system like a black-box SaaS tool. It is flexible, so you should adapt it to your workflow. Also, remember that low click-through rate alone does not make a keyword an easy win.
You need to look at positions, impressions, and clicks together.
07Who Should Use Search OS SEO
Search OS SEO is for anyone who wants to rank in Google AI and organic results, especially in niches where AI is popular. Julian uses it for multiple sites and finds it works for any keyword in his niche.
It is ideal for SEOs who want to save time and scale content production without losing quality. The system is also good for people who like to customize their tools and build their own workflows.
You can get the full setup inside the AI Profit Boardroom. The community offers tutorials, coaching calls, and a map to meet other members. If you are new to AI, there is a beginner-to-expert roadmap to help you get started.
