01What Are AI Mentions and How They Work
AI mentions are references to your website that appear in AI search engine results, such as Google's AI Overviews. When an AI search engine answers a user's query, it may cite or mention your site. This is a powerful way to get visibility and traffic without relying on traditional clicks.
In this episode, Julian Goldie shows how his website generated 93,000 AI mentions in just 90 days. The system uses blog posts targeting low-competition keywords. By publishing content consistently, Google's AI starts to trust and mention your site.
AI mentions work similarly to organic search rankings, but the key difference is that the AI selects and presents your content directly in its answer. This can lead to high impressions and even direct clicks from curious users.
02The Simple Website Setup That Works
Julian's website is hosted on Netlify and built entirely with Claude. He emphasizes that the website design is nothing special—a typical landing page and a blog. The simplicity is intentional because it lets the content do the work.
Here are the key components of the setup:
- Host: Netlify (easy to deploy and free tier available)
- Build: Use Claude, Codex, or Open Code to generate code
- Structure: A homepage plus a blog with categories (e.g., AI learning, AI prompts, SEO)
- Design: Find a website design you like, screenshot it, and ask the AI to replicate it
Julian stresses that you don't need to overcomplicate the design. In fact, a simpler look performs better because it loads fast and focuses on content.
If you want to recreate this, just take a screenshot of a site you like, paste it into Claude, and say, "Create a blog website like this." Then host it on Netlify.
03How to Set Up Your AI Mentions Strategy
Setting up to get AI mentions is straightforward if you follow Julian's steps. It involves keyword research, content creation, and publishing consistently. Here's the process:
- Pick a niche or industry you want to target.
- Go to Google and type a seed keyword into the search bar.
- Note the autocomplete suggestions that appear—these are your low-competition keywords.
- Choose 3-5 keywords per day to target.
- Create blog posts for each keyword, using an AI tool like Claude.
- Publish the posts on your website with proper schema markup.
- Repeat daily to build a library of content.
Julian uses an SEO skill (a step-by-step guide) that he gives to his AI agents. The skill helps generate content that ranks well. Even though the skill is complex, you don't need to interact with it—just give your agent a case study and it creates the content.
He also emphasizes that consistency is key. Publishing daily builds momentum and eventually leads to a surge in AI mentions.
04How to Use the System to Generate AI Mentions
The core of Julian's method is publishing blog posts that target long-tail, low-competition keywords. For example, his top-ranking pages target terms like "deep seek expert mode" or "Hermes Pixel Office." These are specific enough to avoid heavy competition but popular enough to attract impressions.
Here is how the content is structured:
- Each post targets one keyword.
- Content includes an embedded case study and relevant information.
- Multiple CTAs (calls to action) are placed throughout the page—at the top, 33% in, and at the end.
- Schema markup is added to help search engines index the page.
Julian also uses an exit-intent form to capture visitors who are about to leave. This helps convert traffic into leads or subscribers.
By doing this across multiple websites, he can rank for the same keyword on different pages and even on LinkedIn. This breadth increases the chances of getting AI mentions.
05Results: 93,000 AI Mentions and 480 Clicks Per Day
In the episode, Julian shares real numbers from his website. Over 90 days, the site generated 93,000 AI mentions from Google's AI Overviews alone. In the last 90 days, it also earned 90,000 impressions from AI searches.
Organic traffic didn't lag either. The site went from zero to 480 clicks per day, averaging 418 SEO visits daily. This shows that the same content can perform well both in AI and traditional organic search.
Julian notes that results don't come instantly. For the first few months, the site may get only 10-20 clicks per day. After 3-6 months, there is a noticeable spike as AI agents begin to trust the domain.
He ties this to domain authority. New domains, especially those built with AI, need time to prove they are reliable. But with consistent posting, the trust builds and AI mentions soar.
06Tips and Common Mistakes to Avoid
Julian offers several practical tips to maximize your AI mentions and avoid wasteful efforts.
- Use Google Autocomplete for keyword research—it reveals real queries people type.
- Target low-competition words specifically, not broad topics.
- Publish 3-5 articles daily to keep momentum.
- Simplify your site design—it's content that matters, not fancy visuals.
- Add schema markup to every post to help indexing.
- Make sure your CTAs are clear and placed throughout the page.
A major mistake is expecting immediate results. New domains won't get AI mentions overnight. Be patient for 3-6 months.
Another pitfall is neglecting conversion. Even with high traffic, if you don't have exit-intent forms and strong CTAs, you won't turn visitors into customers. Julian's four-CTA structure ensures multiple opportunities to capture leads.
07Who Should Use This AI Mentions Strategy
This method is ideal for content creators, SEO specialists, and website owners who want to increase visibility without spending on ads. If you already write blog posts, adding this approach can boost your AI presence.
It's also great for affiliate sites, lead generation, and any business that relies on organic search. Even if you're not selling directly, having AI mentions can build authority in your niche.
Julian tested the system on multiple websites and found it works across industries. The key is to pick a niche you know and target keywords that are specific but have search volume.
Ultimately, this is about building a sustainable asset. By consistently publishing high-quality, keyword-focused articles, you can earn AI mentions and organic traffic that compounds over time.