AI SEO Case Studies: What's Ranking right now...

Today, I'm just going to break down what we're doing with AI SEO recently to get more traffic and more leads to our website. And I'll just show you a transparent view of like, what's working, what's not working, what we've done so far, the systems we use it and how we're using code, et cetera, to help us. So you can see an example of this, the aiprofitboard.com and it's doing pretty well, it's grown from like zero pretty much all the way up to, I think recently about 200 clicks a day, something like that. And it's sort of, it goes through these spikes.

It's something you're going to notice with just SEO in general, if you're growing a website, is it does go up and down like a yo-yo all the time. It's never going to be like a straight line up. So you can see it's like dipped recently, but overall doing pretty good. And one of the interesting things about this is like, it seems pretty easy so far to like rank these new websites that we're building now.

So for example, we type in like best open core community, you can see number one, we're ranking inside the Google AI overviews and it seems pretty easy to rank inside Google AI overviews as well. Um, so you can see here, it says the open core lab school community, and then it actually links out to the AI Profit Boarding, which is pretty nice. If we keep scrolling down, hey, you can see us ranking over here as well. And you might say, well, how do you create the content?

How'd you create the website? Where do you start with this sort of thing? I'll come on to that in a second. So if we have a look as well down here, you can see us ranking on the first page here and yeah, these are some of the systems that we're using.

So if we keep going through here as well, you can see another website. I will show you, there's some websites that have, um, taken a hit. So, you know, I just want to be honest and transparent with you. You can see another website, like it's grown from literally zero all the way up to, uh, I was getting like 50 clicks a day, something like that, 60 clicks a day.

So these are some of the websites that we're building. One of the interesting things that I've noticed across all these, like for example, this one is growing, but it doesn't have that much traffic per day. It's getting like maybe 15 clicks a day, something like that. This one is not a brand.

And I think the, if you look at the AIProfitBoarding.com, that is definitely getting more traffic and ranking faster. And I think the reason for that is like, even though we're creating and targeting the same keywords across each website, I think that one of the biggest differences that a lot of people are searching for the AI Profit Boarding, which number one increases the SEO traffic, but number two helps the website rank. Cause Google's like, oh yeah, see AI Profit Boarding, like everybody searches for that, it must be interesting to other people. Here's another example.

So this website right here, it gets a lot of branded traffic as well. And you see like the traffic is growing really nicely. So, I mean, number one, it is possible to grow websites from zero pretty quickly. Here's an example of a website that got absolutely flattened.

So this website here, basically, I think what happened to you is we were, I've been testing different things and this is actually why we've cut our human team. Because for SEO, particularly for content creation, it seems like Claude is way more consistently valuable than having a virtual assistant or someone on your team just following a step-by-step operating procedure. What I mean by that, for example, if you look at this website, like it was growing, growing, growing, and then boom, shakalaka, I think one of the updates came out and just clapped it completely. So that's why it's basically like nothing.

Now, if you look at this website, what happened here is like, we were creating a lot of content for this site and I think it was too much and also the content itself didn't look very good. So if you look at like the quality of the content, and again, this was done with a human team, a team using like AI to help them, but it was a team of humans. Whereas if you look at, for example, like the AI Profitable Boardroom, that was just a complete AI automated website. So if we go back, we'll have a look at some of the content we created a while back.

And you can see, for example, if we look at this content, so this is from end of May, as you can see here. Like if you look at a lot of the titles, they're not very relevant to the topic that people are writing about. And then also when you look at this particular page, you see how it's just random CTAs inside the content. And additionally, like the title and everything else is just not that relevant to what people are searching for.

So for example, if we go over to Google here, we can see that we have a So for example, if we go over to Google here and we type in like Gemini Spark, can we see, okay, what are people looking for? What's the search intent behind this keyword? You can see, for example, like this is what it should be about. So for example, what is Gemini Spark, how does it work, et cetera.

Whereas if you look at the title that's been created for this particular page, it's kind of been neglected a little bit. Like it's just not that strong as a title. It's not about when someone's written the content, they've not analyzed what is the search intent. They've just blasted out a title, blasted out the content, added some case studies in between.

But it's not that relevant to the topic. So I can understand why it's not ranking. Whereas for example, if you have a look at the, and this is interesting as well. If you look through this content, can you see anything on the page?

And I know it's hard when I'm scrolling through it, but can you see anything on the page where we have actually added unique information gain about something we have tested personally, because I can't see it. So if you look at all this content, like an AI could write that. And if an AI could write that because it's not personalized and it doesn't have any case study data behind it, there's no information gain, right? There's nothing new when it's been indexed on Google.

If there's nothing new when it's been indexed on Google, it's really not likely to rank at all. And so that's something that I've noticed from a lot of the human content that we've used, we've not really added our own detail inside there. Whereas for example, if we have a look at the AI Profit Boardroom and we look at the website that we've created here, which is where we basically add, we create content using unique case study data because the agent creating the content follows a process, whereas for example, if you look at Goldie Agency, someone has looked at the process, create the content, but not use it, if that makes sense. So for example, we look at this page, right?

Hermes agentic OS. And then we look at this page here. What you can see here is that it's actually talking about a dashboard that we've created. And the CTA even on the page is relevant to the topic as well.

So the AI really understands search intent better than most humans who would create content for you do, which helps you rank better on Google and helps you get more traffic. So if we have a look, for example, at the titles Hermes Apollo, that is something unique to our system, unique to our Hermes dashboard. You can't find that anywhere else. It's information game.

It's based on our case study data. It's unique. You will not find that on a lot of the content on Goldie Agency, but when the agent creates the content, because they're using case study data behind it, then they're making everything on the page unique to us, which means that it's more likely to rank. It's more useful for someone browsing it.

So if we actually type in this keyword on Google and we see if we're ranking for it now, you can see that actually the cloud-based website is ranking and we only created that like a couple of weeks ago. So there's a big difference between using a human and having an agent do it for you. And you see what I would say here is like, one thing that's been a huge advantage for us when we're creating content across the newer websites that we've created is that we don't need to rely on humans following the process. And I've noticed this, for example, even like on having a sales team as well, quite often when you have a sales team, like they won't follow the step-by-step operating procedures that you build for them.

They'll kind of cut corners or like they'll go off script or they won't follow the systems that you give them. Whereas if you had, for example, like a sales agent or a sales page, we would follow the process every single time. And so this is something I'm finding with SEO as well, is like, it's just easier at this point to have cloud do it all for you rather than have a human team do it for you. So if you're like at this point where you're like, okay, I don't know whether to hire someone or just get AI to do the content for me, I would just get the agent to do the content for you.

And the way that we do this right now, you know, we were talking about information gain and everything else, is we have this agentic operating system where you can go into the SEO section, you can type in a keyword that you want to rank for, you plug in your unique case study data and information gain, and then you can generate the articles that way. And that's way more powerful because you can deploy content following a system that's unique to you, personalized to you, and actually much more likely to rank. I think that's way, way easier to use, way more powerful. Whereas for example, if you give a human the task to follow, as sad as it is, they won't follow your process.

They're not going to use your systems. They're just going to eventually, they'll probably use it for the first couple of days, you might quality control them and give them a bit of feedback, and then they get back on track, but eventually it will either become too energy draining for you to track and manage a human, or they will just stop following the process or, um, sometimes it's too late by the time you've caught it, they've already sort of tagged your website. So that's why I just use this system instead. I think it's way easier and way faster to do.

So, yeah. And we're actually, one thing we're testing right now is creating lots of mini sites, targeting lots of different keywords and testing out if they're going to eventually rank. This is something that we did first of all, in the AI niche, and now we're going to do it in the SEO niche. Excuse me.

So why are we doing it inside the SEO niche? Because it works really well with the AI platform bottom and the AI websites that we created, so we're like, okay, let's try it in the AI niche and create like maybe 10 websites in the SEO niche. See if they start to take off. And what's happening here, it's quite interesting.

It's like the impressions are beginning to rise, which is kind of like a lead indicator that the traffic will begin to increase later as well. So at this point you might be wondering, okay, like how do you create the website? I mean, again, this is a, another website we created from scratch on the 21st of May and then boom, look at that traffic just increased over time, really nicely from zero to 28 clicks a day in the space of a month and a half between the end of May and early July. Now you might say, okay, well, you know, how do you create the website?

I would recommend that you use Claude to do it for you. And if you're wondering how to do that, you literally just go into Claude and say create a website in this niche for these keywords and it will just begin building out. You might also say, okay, how do you actually host a website? Where do you host a website?

So for me, I use Netlify. Netlify is really good because you can just give your personal access token from Netlify directly to Claude and then Claude can agentically post the content for you. I think that's much more efficient than just logging into WordPress and that sort of thing. You might also say, okay, well, how do you find the keywords?

For me at this point, I've just really stopped using Ahrefs or anything like that for keyword research. I tend to rely on the autosuggest of Google mainly because we're targeting like trending keywords. So if we're in the AI niche for the AI Profit Boardroom, then if we're trying to rank for keywords around Hermes agent, we're going to be looking at different keywords around Hermes agent that we can rank for that are inside the Google autosuggest. And you won't find those inside, um, you won't find those inside Ahrefs.

You've got to kind of like search them in the autosuggest. And what we also try and do is we target those keywords, not just with blog content, but also video content. And it's quite easy to create like an AI avatar that can rank your content as well. But it just means like with Google, it seems to favor videos as well as blog content.

So if you can do both, then you're much more likely to rank and get more traffic that way as well. So you can see, for example, we are ranking over here. We're also ranking over here and we are ranking over here and also there. Right.

So like four times on the first page of Google for that particular keyword with multiple pieces of content across multiple places. Now, this brings me onto another interesting point, which is that a lot of SEOs I know who were previously doing link building or for example, doing content or building out their own like sort of own niche websites as well. They're instead like focusing more on creating content with parasite SEO. And we actually, we started interviewing a lot, like a new SEO pretty much every single day to see, you know, what's going on in the industry.

You can see the channel right here. And for example, Chitendra and Charles, they're both focused on, on parasite SEO. And I think this is something that's becoming wider and wider spread. And the reason for this is like quite often you could wait.

For example, if you look at this website, we create this end of May and it's beginning to get impressions and then it's kind of falling flat and eventually it will get traffic, but you could do that. Or you could create content, for example, on Reddit and like rank it within a day. So for example, if we have a look at the Reddit AI SEO Insider, this is our sub Reddit and we can create content that ranks with this sub Reddit very, very quickly. So for example, if we are targeting like Hermes Agenta Go S, I'm just going to show you that because I know Reddit is ranking for this.

You can see here that we're ranking for that particular keyword using Reddit. And so it's like, okay, well you have a choice. You can build out a website that could tank at any moment. Or you could publish content on Reddit and rank it really quickly.

And it's like, okay, well, what choice do you have? You know, so for me personally, I try to rank across everywhere and I think that helps with the AI because it's looking at the top 20 or 30 placements anyway. So if we rank with video and then we rank with a blog post and then we rank with Reddit and they all say the same thing, then you're much more likely to rank inside Google AI reviews, which we are here and here, but also it means that if one of our websites tanks, it's not really an issue, like when, for example, that Goldie agency website we showed you ranked, uh, sorry, tanked, then we could switch to a different method, a different method, and we could just keep switching around depending on whichever platform is ranking. And the other thing that I have seen is like SERPs are very, very temperamental right now.

So when I was interviewing a lot of other SEOs as well, like I showed you before, a lot of people were seeing like the SERPs flip all the time. So like you might have a piece of content that you've created somewhere, doesn't rank at all, but then a new update comes out and all of a sudden it's ranking at the top, so that's something interesting too. So yeah, lots of cool experiments going on, lots of good rankings. I do think it's more obvious than ever, like the answers for doing SEO and how to do it are out there and easier than ever to find, but the biggest issue that you're going to face is that it's a lot of work, right?

Like posting across multiple different platforms, uh, creating content at that sort of scale that's actually quality controlled is a lot of work. And the final thing I would say here is like, of course, backlinks make a huge difference. So for example, the reason that Reddit ranks so well is because it has a super high domain rating. Now, why does it have a high domain rating?

Because it's got a lot of backlinks. What does that mean in reality? It means that because it's got so many backlinks pointing to the website, it's much more likely to rank because Google sees it in authority. All of these backlinks are just votes to say that your content is good.

And that's why Parasite SEO and these other types of SEO working really well. And you can see, for example, our subreddit. So this is our subreddit. This is ranking for loads of different keywords, getting awesome traffic.

As you can see right here, ranking in the U S as well and getting traffic from some really nice places. So I think Reddit works really well. A few people have said like they struggle with AI visibility as well. For me, I don't really pay much attention to the AI data inside Ahrefs.

I think that again, that could be quite old, but it would be interesting to check. The other thing that you can do here is you can actually go to search console. Inside your search console. Let's have a look as an example here.

And they do have an AI section here where you can check how you're ranking across AI, not just within Google as well, but it is limited. Just Google AI if you so want. You'll see here that you can see your top content. So you can see which pages are trending the most, which ones are getting the most views and most clicks, et cetera, which is pretty useful.

So you can see, for example, most of these pieces of content are around Hermes. Which is interesting. And so if I was to create more content, what I'd focus on, well, it looks like Chinese AI and Hermes are the two topics that are getting the most traffic. You can see like your traffic and sources and everything else.

You'll see pretty interesting. We've got some image search as well. So if you're not adding images to your content, definitely worth doing because you can rank that too, and you can get more traffic for that as well. So that's basically all the systems that work in just documenting what I'm working on, how it's going so far, being transparent with you.

Not all those websites did well and we've learned from it, but we'll get better. That's part of the game. Also, if you check out the SEO section inside our agent operating system in the Airprofit boardroom, you'll find those cool stuff. So we have like the research section here where we can get our Google search console, look at the last latest dates, run the research here.

We can also use the, for example, we've got SEO office plugged in. We can generate content across our multiple websites and there's some really good functions inside there, not just for SEO, but also for AI. And we have a video agent inside there as well, which is how we can create video content pretty quickly. So if you want to get more training on this sort of stuff, you can get it inside the Airprofit boardroom link in the comments, description, or go to the airprofitboardroom.com.

And you can also check all of the, you know, we've got lots of good trainings and stuff like that. Also, one thing that I've noticed is like in the past, Google, sometimes when it claps a website, it would get de-indexed, but I haven't seen anyone's websites getting de-indexed for quite a while now for like two or three years, so, so far, not, not any issues with that, but I do think like, you know, they basically make your website invisible anyway, if they clap it, as you saw with some of the websites we added. Also, one thing we're testing out with those websites is like trimming the content and removing all the stuff that doesn't actually get views or traffic or clicks or impressions so that we can just trim to the best content. That actually gets traction.

So that'd be interesting to see if it helps lift up the traffic and raise it more on the websites that are not doing so well. So thanks so much for watching. Yeah, if you want to get more training on this stuff, you can get it inside the Airprofit boardroom. Inside the classroom here, you can get our best trainings on AI SEO.

We've got the AgentOS system over here. You can ask questions inside the community and get help and support whenever you need it. And then inside the calendar, you can jump a weekly coaching calls, get help and support whenever you need it to. Inside the map, you can meet people in your local area.

There's loads of SEOs inside this community and you can get that all inside the Airprofit boardroom along with the ability to DM me as well whenever you need to. Now, if you want a free SEO strategy session where you want us to look at your website, give some ideas, show you how we take websites from zero to thousands of traffic based on what's working for us, you can get a free SEO link building acceleration session link in the comments description. And on that call, we'll look at your website, give you an SEO domination plan, discover the secrets of link building on that call as well. We'll answer any questions you have one-to-one.

You'll learn the best link building strategies for your website. Plus how to outrank your competitors based on what's working for us. So feel free to get that. That is a free SEO strategy session as well.