Full transcript
Today, I want to show you the systems that we've built with Claude AI SEO to rank our websites. What's working, what's not working. We've got plenty of case studies to show you today and just walk you through like what's going on, what's working right now, what isn't working, and how I would change things if I was you. So what have we done so far?
So if we have a look at this website, you see it's grown from like one click a day all the way up to a peak of 278 clicks per day. You can see this is gradually rising over time as well and it seems like it's performing very well indeed. I'll show you a couple of examples actually. So recently, we actually started targeting this keyword just for fun kind of and you can see here that we are ranking on the first page with two different websites.
Also, one thing that I've noticed is like quite often the first page rankings come before you get shown inside the AI overview. So there's something to bear in mind as well with SEO is like from what I've seen, it's pretty quick to rank on the first page. Not that quick to get indexed inside the AI overview, but I think that'll come. So you can see two of our websites here and here ranking with this content and basically what works really well is just, you know, targeting some list schools.
So for example, if we look at this page, you can see that we've put ourselves, of course, as number one on the list and the same on the other website too. We do publish unique content to every single website that we're creating content on and then what we have is inside the content itself will include like a case study, right? So when we're creating this content, targeting a particular page, we try to make all the content unique by using a case study and then using the basis of that case study that we've plugged in to write unique content for the rest of the page. Also, what's absolutely awesome right now is that AI agents are at the point where they can easily create content, write it nicely, follow every single guideline that we have, quality control it, but not just that, they can do it in like one single click.
So one thing that we actually did to create this content, which leads me to the Claude part of things, is everything you're seeing here is fully automated with Claude. So the way that we did this is we created this agent operating system. Then we have the SEO section over here, and basically I just research keywords that we're getting impressions for but not getting clicks for based on our Google Search Console data. And the great thing about this is the more websites you have, the more data you have, the more data you have, the easier it is to find those keywords you can rank for pretty quickly.
So once we've done that, then we will plug those keywords with a keyword and a case study, as I was mentioning before, inside the system. We would then click on generate five articles and each one of those would be unique. Now you can also switch between do you want to auto-deploy after the content is generated, and this is using a combination of the SEO content pipeline, which we built with Claude, and then Claude CLI is used on the backend to generate the content itself. So you can use Claude in two ways, number one for creating a tool like this, and number two for actually generating the content when you use a tool like this.
So once we've done that, then it will be deployed to each of our websites, as we've shown you right here, and then we get the full history. Plus all our case studies are stored inside this section, and we have a full step-by-step skill for just quality control in the content, because if you don't have a very in-depth skill guide like you can see right here, it's going to be a big mess. You'll find loads of mistakes, and so the way that I've iterated on this, and I've been doing this for probably the last three years now, is I'll create content with Claude, I'll look at what's good, look at what's bad, change the skill based on that, iterate it, and it's kind of like a positive feedback loop where we get more traffic with the content we create, but we also improve the skill itself for creating the content, and then Claude creates better and better content, which gives us more traffic, which gives us more ideas on how we can improve the skill. And so it's like, it's a really good system to have if you don't already make sure that you have a skill saved when you're using Claude.
Now if you're wondering, okay, how do you build something like this? How do you build a tool like this? The way that I did it is basically I took the idea that I have in my head, which was the SEO content pipeline, went into Claude, and literally you just type in like, hey, can you create this mission control dashboard? Here's what I want to see, here's how I want my SEO content to be produced with that skill we were talking about before, here's my Netlify access token or WordPress access token so that you can post the content, and you just go inside Claude.
You've got a couple options, like you could use, for example, co-work, and you could use, for example, Claude code inside the terminal. My personal favorite is just Claude code inside the desktop, and then we just have one folder for our website. Another thing to be careful of as well, and this is why I use this system instead of going directly inside Claude, is if you deploy content from two different conversations inside Claude desktop when you're publishing that content, the problem is that sometimes if it's a website to be deployed, for example, like Netlify, the biggest issue is that sometimes it overwrites the old content that you had, and so that can get quite messy. Because, for example, if you've got a page, let's say you've got a page with testimonials, and then Claude redeploys based on the new content you create, then it overwrites the testimonials, or things get deleted, and it's very hard to miss, or it's very easy to miss as you create more and more content, and it becomes harder and harder to manage.
So that's why we created a tool as well, because if you have separate conversations for this stuff, Claude is not at the point where it understands what's going on in separate conversations. It literally doesn't remember what's going on in conversations. It has a memory. It's not that good, is what I want to say there.
Now, you might be saying, okay, how are the rest of the websites going? So we're using the same process across all of these different websites. Most of them are doing pretty well. I think there's just one or two that are not doing great, so this is another version of the same website, but again, unique content, and again, we just target the keywords that are working pretty well for us already.
Here's another one. Another one here. So this is part of the same group of websites, and we just deploy content each day based on what's working on the main websites. So that's basically it, and then the good thing is, you know, if you are targeting a keyword, it becomes quite easy to take multiple spots on the first page of Google for that particular keyword, right?
So let me show you an example of what I mean. So if we have a look at this keyword, we're ranking with Reddit here, then we are ranking with our LinkedIn article over here, using the same process, same skill. Then we're ranking over here inside the images, and so the great thing about that is that it's very easy to create content. It's very easy to create unique content.
It's much easier now to create content that's better than a human writer can write, but it's all inside one system, and you get multiple chances to rank based on that system that we have, which means, like, if you take a keyword like this, for example, well, we can rank multiple times on the first page of Google. We can rank inside Google Overviews, we can rank on the first page, and we can also rank with our content over here, right? Pretty powerful system. Another thing that's working actually really well for us, and you probably just saw it then, is creating content on Reddit.
We created a subreddit last year. It took a while to pop off, but once it started ranking, it's really, really powerful. So we have this subreddit here, as you can see, and it ranks very well and very quickly, which is pretty cool. So we created it in January last year, and we just consistently published the same type of content, but unique to this subreddit as well, and it ranks really, really well.
So if we have a look as well, some of these websites are not taking off as quickly as we'd want, but that's okay. I think you've just got to be patient sometimes. So, you know, sometimes there's, like, a three-month gap between getting zero clicks and actually growing, so if the trajectory of the website's looking good, I would just keep going with it, and also, that's a good thing about having multiple websites, because one thing I noticed is, like, one or two websites might do really well, one might have really mediocre content or mediocre results, and then there's another two that just don't take off, and it's like, well, they're in the same niche, right? They're in the same niche, using the same system, but some websites do great, some websites don't.
Sometimes it can be, like, to do with branded traffic as well, and again, this is just stuff that I'm learning along the way that I wanted to share with you. So, yeah, that's it, and then, you know, a good sign as well is if you're starting a brand, brand new website, no domain rating, no backlinks, etc., like this website here, we started, like, earlier this month, I think as long as you're seeing a good trajectory in terms of impressions, and that's gradually going up, like you can see right here, then you're on the right track, but again, just give yourself, like, three months to six months to be consistent with this, and if you're using this system, it's very easy to just, you know, tap a button once per day, and then eventually start ranking for the content that you want to create. So, that's basically what we're doing here, and again, like, you can see the rise in impressions here, which is fantastic. This is an interesting one.
So, here's what we're doing with this one. This is basically a website for our podcast, and you can see here, for example, if we have a look at this particular page, it's a website for our podcast, basically takes our podcast, turns it into a nicely designed web page, and then puts every episode on this website, right, and very easy, it's automatically updated each day, but it's gradually getting more impressions and more clicks over time. So, I think that's an interesting system. If I start getting good results with that, I'll share more about it, but it's pretty interesting as well, and it's also always just good to grow your audience like this as well.
So, I think that's another good system that you can build. Yeah, again, you can see the same sort of rise and impressions here. So, gradually as that increases, so will the number of clicks as well, but it just takes a while. So, these are some websites that we are gradually growing.
This is an interesting one as well. So, if you look at this website, and again, I'm just sharing, like, all the case studies that I'm working on right now. So, this is called agentos.guide, and basically what this is, is like guides and tutorials based on the tutorials I put out there, right? So, we basically turn those into, like, step-by-step guides, create something nice like this.
It's all beautifully designed. We have a skill for designing this inside the Airprofit boardroom, if you wonder, like, how do we make it look so good compared to normal AI websites, and basically what we're doing here is just taking all the experiments and all the tutorials that I create, so it's actually unique and it's never been seen before, which means there's information gain inside the content, but at the same time, also targeting trending topics, like Fable 5 right now, trending massively, and so we use that system to just create more content and then also to rank that content as well, and it's getting pretty decent clicks, as you've seen before. So, these are some of the systems we're using. Not all these websites are doing great, but it will take time.
This is another podcast website. As you can see, again, the trajectory is right. So, it's like, okay, we're not getting any clicks, really, but we are getting impressions and the number of impressions is gradually increasing, and again, this is a new system we set up. So, I'm just running loads of experiments.
I'll keep you posted on it. If you want to get my full system with the agent operating system, the SEO content pipeline, we have a system for Google Search Console. OpenSEO is plugged in there, too, for AI rank tracking and competitive tracking. We also have this system here.
We can take a keyword, plug in a case study, and then deploy it to your website. Also, the great thing about all this is it's linked to Indexceptionals API, so when you create content, it doesn't just deploy, but it also gets automatically indexed as well, so that it can start ranking faster, and then we have all of our agents plugged into one place. So, we actually have a system for Hermes where it can do link building outreach using the outreach section, and it can build backlinks for you, and we also have a memory system here, so that all the content that we create has information gained. It's all based on my experiments.
It's all based on actual case studies that I've tested in real life, so that we're not creating, like, you know, chachipity fluff. So, if you want to get that system, it's inside the Air Profit Boarding. Link in the comments description, or go to theairprofitboarding.com, and if you like this sort of stuff, but you're like, I like it, but I don't have any time to implement it, then feel free to book in a free SEO strategy session at goldie.agency. Again, I'll keep you posted on everything that we've talked about today, so yeah, feel free to book that in, and hope to see you inside the Air Profit Boarding.
Thanks for watching.
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