01How to do GEO (generative engine optimization) with Hermes Agent

Learning how to do GEO (generative engine optimization) means learning how to get your website named and linked inside AI search engines. In this episode, Julian Goldie shows how he does it for free with Hermes Agent.

Julian Goldie shows proof that the system works. When you type "best geo expert" into Google, his content ranks inside the AI results at the top. It also ranks number one in the regular results and shows up under the organic tab.

The same thing happens in AI mode. He also ranks number one for "best AI community" inside Google AI. His websites have grown from zero to over 1,300 clicks per day, and he says he grew other sites the same way.

The process is simple. You use Google Search Console data to see what already works. Then Hermes Agent finds keyword ideas and helps you write and publish content around them.

02The free tools behind this GEO system

Everything in this setup is free. That is a big part of why Julian Goldie likes it. Here is the full stack:

  • Hermes Agent: free and open source.
  • OpenCode: works as the free brain inside your AI agent. In the episode it runs DeepSeek v4.1 Flash, which is free with OpenCode.
  • Google Search Console: a free SEO tool that gives you your own search data.
  • Agentic OS: the dashboard Julian uses to run Hermes. You can use Hermes Agent directly if you want, and the process is the same.

So you get a free brain, a free agent and free data. From there you can start doing free SEO.

Hermes can also do keyword analysis, build a report, and publish content. You can give it a skill and access to your websites to make that work.

03How to get started with GEO and Hermes Agent

Here is the starting process Julian Goldie shows in the episode. It begins with your own data.

  1. Set up Hermes Agent, either directly or inside the agentic OS.
  2. Connect a free brain. In the episode, that is OpenCode with DeepSeek v4.1 Flash.
  3. Open Google Search Console and export your data as a CSV file.
  4. Add the CSV file into Hermes.
  5. Ask Hermes to analyze it and tell you what is working.
  6. Ask for ideas on keywords and topics to create content around so you can rank inside AI search engines.

Hermes then does the analysis. It says it is building a report artifact in the workspace. You can open the full report when it finishes.

Remember that the data is free, because Google Search Console is free. You do not need a paid tool to start.

04How to read the Hermes Agent keyword report

Once Hermes finishes, it breaks down all the numbers from your Search Console data. This helps you understand how to rank inside Google AI mode, ChatGPT, Perplexity and other AI engines.

The report in the episode shows these things:

  • How many clicks you got.
  • The brand share of clicks, which are branded searches.
  • The non-brand click-through rate.
  • How many clicks you got in September.
  • Average click-through rate and average impressions.
  • A verdict on which pages are the best for your goal.

The report also shows what works right now. For Julian, comparison articles work really well. Agentic OS and Agent OS clusters work well too.

So does free AI community. Antigravity and Hermes topics work very well for GEO.

Important note: this traffic is from Google organic, not only AI search. Julian says Google and other AI search engines are not good yet at showing how much traffic you get from AI.

05How to publish GEO content with an SEO skill

After you pick a keyword, you can publish fast. Julian Goldie gives Hermes an SEO skill and access to his websites. That can be WordPress or Netlify.

Hermes can then publish straight to the site.

His skill is a checklist of about a hundred points. It is inside the AI Profit Boardroom, together with the full system and an SEO checklist for quality control. The skill writes content from a case study analysis.

  1. Open a case study page and give it to Hermes.
  2. Ask Hermes to create an SEO article using the SEO skill.
  3. Give it the keyword. In the episode it is "geo examples".
  4. Tell it to publish to the AI Profit Boardroom website.
  5. Watch Hermes create the blog post.

Hermes then writes the content for that blog post and publishes it.

06Results shown in Google AI mode and Perplexity

Julian Goldie shows several results to prove the system works. They come from different AI search engines.

  • Typing "best geo expert" into Google shows his content ranking inside the AI at the top, ranking number one in the results, and ranking under organic.
  • In AI mode, which uses Gemini, he ranks in several places for that keyword.
  • When AI mode looks at the best geo experts to follow in 2026, Julian Goldie is number one.
  • He ranks number one for "best AI community" inside Google AI, and twice on that page.
  • He gets a backlink and a link out from the AI search results, and is referenced in other places too.
  • In Perplexity, he is recommended in three places in the list of geo experts.

Some people say AI mode sends no traffic. Julian says you can see he gets traffic from it. His sites have grown from zero to over 1,300 clicks per day.

07Why experience and quality control matter for GEO

Google recently said it is critical to manually quality control content as you publish it. Julian Goldie built this into his process. All his content is written from his own perspective and from what he has worked on before.

This matters because of how AI mode describes him. It names him the best geo expert because of his public testing and deployment. It sees that he has a lot of testing experience.

Julian thinks that in the future, if you want to be named the expert, you need to show you have used the thing. You do that by putting case studies in your content.

  • A case study is just whatever you work on day to day.
  • If you run experiments inside Claude, you can export them and give them to Hermes.
  • You can also create the content inside Claude.

This builds real trust and real expertise into a fast process you can automate.

08Who GEO with Hermes Agent is for

This system is for people who want to be named as the best expert or want their product recommended by AI search engines. It suits anyone who wants to do SEO without paying for tools. The stack is free and the data comes from your own site.

It also fits people who already run experiments or projects. Your daily work becomes the case studies that prove your experience. That is what lets AI engines recommend you.

Julian Goldie sells the full setup inside the AI Profit Boardroom. It includes:

  • Training on AI SEO, GEO, AEO and the full agentic operating system.
  • A community where you can ask SEO questions.
  • A classroom with trainings, daily updates, the agent OS system and an AI SEO automation section.
  • Weekly coaching calls on the calendar.
  • A map to meet SEOs and AI agent users near you.
  • Direct messages to Julian, who says he can look at your website.