01What Is Hermes AI SEO Workspace and How Does It Work?

Hermes AI SEO Workspace is a free, open-source mission control for your Hermes agent. It lets you control your AI agents, create agent swarms, and manage tasks all in one visual interface instead of a terminal.

Hermes Workspace connects directly to your Hermes agent, which is a powerful open-source AI agent. The latest version, Hermes 0.13, brings updates like a new dashboard, agent view panel, and even a 3D world game. This workspace makes AI SEO easier and more visual for everyone, even non-coders.

In this episode, Julian Goldie shows how he uses Hermes Workspace to grow websites. One site went from zero clicks a day to 346 clicks, another from one click to 78 clicks. The workspace lets you control agents, create swarms, and set up profiles for specific tasks like SEO.

02Main Features of Hermes Workspace v2.30

The new Hermes Workspace v2.30 comes with several powerful features designed for easier agent management. Here are the key highlights:

  • New dashboard with widgets: Get a visual overview of your agents and tasks at a glance.
  • Agent view panel: See what your agents are doing in real time, including sessions, messages, and tool calls.
  • Agent Swarms: Create a group of agents that work together. You can give a mission and they'll build a full website, write blog posts, add internal links, and plan your SEO strategy.
  • Kanban board: Manage tasks like a project manager. Switch between to-do, backlog, in progress, and review.
  • Profiles: Create different profiles for different tasks, like SEO, and switch between models easily (e.g., GPT 5.5 for general, Sonic 4.7 for content writing).
  • Hermes World Integration: A 3D game where your agents can interact, chat, and complete missions. It's fun but also shows agent capabilities.
  • Video creation: Use hyperframes to create short animations about AI SEO topics directly inside the chat.

03How to Set Up Hermes Workspace for AI SEO

Setting up Hermes Workspace is free and straightforward. Here's how to get started:

  1. Go to the Hermes Workspace GitHub repository or the official website (shown in the episode).
  2. Install Hermes Workspace using the provided instructions. It can run locally on your machine.
  3. If you already have it installed, update to the latest version (v2.30) to get all the new features.
  4. Connect your Hermes agent to the workspace. In the workspace, go to the connection settings and link your Hermes instance.
  5. If you run into connection issues, copy the GitHub documentation and paste it into Hermes. Hermes can often fix the connection automatically.
  6. Once connected, you'll see the new dashboard and can start managing your agents.

Make sure your Hermes agent is also updated to version 0.13 to work with the new workspace features.

04How to Use Hermes Workspace for AI SEO Tasks

Using Hermes Workspace for AI SEO is all about giving your agents clear missions. Here are the examples shown in the episode:

  • Create a full website with Agent Swarms: Go into Agent Swarms and describe a mission like 'build me a website with a blog post, design, internal links, and CTAs.' The agents will plan the strategy, then build everything for you.
  • Use the Kanban board: Set up a to-do list with tasks like 'keyword research' or 'build an SEO tool.' Assign priorities, due dates, and agents. Your agents will start working on them automatically.
  • Create AI SEO videos: In the chat, ask Hermes to create a video with hyperframes about 'AI SEO.' It will generate and verify the video. Link it to HeyGen for avatar videos, then target a keyword, publish, and post on social media.
  • Manage sessions and profiles: Create an 'SEO' profile, set your default model to GPT 5.5 or Sonic 4.7, and activate it. Manage all your sessions in one place, switch back and forth as needed.

05Results, Tests, and Comparisons with OpenClaw

In the episode, Julian compared Hermes with OpenClaw, another popular AI agent. He showed charts from OpenRouter, the top two agents in the world. OpenClaw's usage is declining, while Hermes is growing rapidly.

Here are the key differences: Hermes is self-improving and gets better with every update, while OpenClaw gets worse after each update. Hermes updates weekly, focusing on autonomy, like Kanban boards and goals. OpenClaw updates daily but struggles to stay stable.

Both are open source and free.

Owners matter too: OpenClaw is backed by Peter Steinberger and OpenAI, while Hermes is backed by Nous Research, a respected AI lab with its own models called Hermes.

Julian tested Hermes Workspace and saw websites grow from zero to 346 clicks per day. He also created a video that ranked in AI search engines like Perplexity within 10-12 hours. The results show Hermes is more powerful for AI SEO.

06Tips, Limits, and Mistakes to Avoid

Based on the episode, here are some practical tips and warnings:

  • Use Hermes Workspace over other tools like Paperclip: Paperclip can be buggy with Hermes, while Workspace is custom-built for it, so it's smoother and more reliable.
  • Provide rich context: Use Omni to record everything you do, export to Obsidian as a memory file, and give that to your agents. The more context they have, the better their content will be—more relevant, unique, and better for ranking.
  • Be cautious with OpenClaw: It's declining and buggy; Hermes is better for SEO tasks.
  • Don't skip video: Videos created with hyperframes rank quickly in AI search engines, so include them in your strategy.
  • Test both agents: If you have time, try both Hermes and OpenClaw to see which works for you, but the data shows Hermes is the better choice.

Avoid getting distracted by fun features like the game; focus on the SEO tools that drive results.

07Who Hermes Workspace Is For and Why It Matters

Hermes Workspace is for anyone doing AI SEO, from beginners to advanced users. It's especially valuable for non-coders because it replaces the scary terminal with a friendly dashboard. You can manage agents visually, which makes it easier to scale your SEO efforts.

It matters because AI SEO is about creating hyper-relevant content that ranks in AI search engines. Hermes Workspace helps you do that efficiently. You can build entire websites, create videos, and manage tasks—all from one place.

Julian uses it to grow his clients' websites significantly. For example, one site went from zero clicks to 346 clicks a day. This tool is free and open source, making it accessible to everyone.

If you're serious about AI SEO, learning Hermes Workspace is a smart move. It gives you control, speed, and results.