01How to use Claude and Obsidian together for SEO
How to use Claude and Obsidian together starts with giving your AI agents a brain. Obsidian is a free note-taking app, and when agents read it before writing, they produce content only you could have written.
Julian Goldie says one site went from 2,776 clicks a month from Google to 18,790 in five months. It is the same site, same niche and no new staff. The difference was the Obsidian vault.
Most people do AI SEO by opening a chat, asking for an article, then copying, pasting, publishing and praying. It does not rank because the AI has no memory. It does not know your results, clients, stories or voice, so it writes the same generic article as everyone else.
02What Obsidian is and why agents like it
Obsidian is a folder of plain text notes on your computer. They are markdown files. That is exactly why AI agents love it.
Claude Code, Hermes, Codex or any agent can open those files and read them. There is no database, no setup and no API.
The new way is different from the chat approach. Your agent reads your brain first, including your case studies, keyword briefs, writing style and past wins. Then it writes something only you could have written.
Julian's summary: unique data wins.
- Plain text files you own
- Readable by any agent
- No database or API needed
03How the vault is organized
Julian uses a simple system with four parts.
- Projects: for example, the multi-site SEO operation, with a checklist for every keyword run
- Areas: such as Goldie Agency, the SEO agency side of the business
- Resources: the most important one, holding SEO briefs, writing style, conversion playbooks and memories captured automatically
- Wiki layer: one note per person, tool, company, site and idea, all linked together
This follows a pattern Andrej Karpathy talks about. Let the AI organize your second brain and follow links instead of guessing.
A real brief in the vault is titled Best AI SEO tool for agencies. It has a primary keyword, eight supporting keywords, the search intent in plain English, a word count, a content angle and a full H2 outline. The agent starts from this, not a blank page.
Because the brief links to the writing style notes and the proof, the agent pulls in what Google cannot find anywhere else: your own numbers, your own stories and your own case studies. That is what makes the article different from the generic version everyone else publishes.
04The real Search Console numbers
Every number below is a 28-day window from Google Search Console, comparing June 5th with October 24th.
- AI Profit Boardroom website: clicks from 2,776 to 18,790, which is 6.8 times more
- Impressions from 113,070 to over 1.1 million, nearly 10 times more
- Average position from 10.8 to 8, so page one on average
- Julian Goldie AI Automation: a brand new site with zero clicks in early June, now 1,300 clicks and 89,749 impressions a month
- AI Success Lab: clicks from 1,152 to 2,230, nearly doubled
Julian says this also works for GEO and AEO, and the sites rank well inside AI search engines as well as organic results.
The key point is that these are not made-up figures. They come from Google Search Console over matching 28-day windows, so the before and after are directly comparable.
05Three habits that made the difference
Julian credits three things when you use Claude and Obsidian together.
- Memory before writing. Every article starts with the agent reading the vault, not a prompt from scratch. That is why the content has real data in it.
- One keyword, one page. Every keyword gets its own dedicated page. Do not stuff 10 keywords into one article.
- Stop guessing what is missing. Early on, the team saw a keyword missing from a list of pages and wrote a new article. Google was already ranking a different page for it, so they were competing against themselves. That is cannibalization.
The fix is to check the page Google actually ranks for that search, not your own list of pages.
06The Agent OS SEO dashboard
Julian built the Search Agent OS to fix that mistake. You connect your own Google Search Console, which is read only and cannot change anything on your site. Then you pick your site and a window of seven, 28 or 90 days.
The overview shows everything at a glance. His favorite part is the opportunities view, which will not suggest a keyword you already have a page for. Before it suggests anything, it sorts things into groups.
- Pages to create: new content to build
- Page upgrades: pages that could be optimized to rank higher
- Already covered: leave these alone, they are doing well
If it ever gets one wrong, press mark as built and it will not suggest it again. The Agent OS can also turn selected Obsidian notes straight into SEO content: pick the notes and hit create.
07The full loop and who it is for
Here is the whole loop. The Search Agent OS finds a gap from your real Search Console data. Your agent reads the Obsidian vault, including the brief, style and proof.
It writes a page with data nobody else has. You publish and get it indexed, then the new numbers flow back and it goes again.
Julian says it was not one magic tool but a loop that keeps improving.
This suits anyone who runs SEO for a business or agency and is tired of generic AI articles. If you want it done for you, Goldie Agency offers a free SEO strategy session at juliangoldie.com. If you want to build it yourself, the Agent OS, Search Agent OS, the Obsidian setup and the SEO workflows are inside the AI Profit Boardroom.
The point is simple: stop asking AI to write from scratch and give it a second brain.
