James Dooley: $100 Million SEO Empire & AI Lead Generation

James Dooley, how are you? I'm very good Julian, how are you doing? Yeah, I'm good, I'm good. What have you been working on recently in SEO then?

What we've not been working on is probably easier to answer, but we've been working on quite a lot. So obviously a lot of AI visibility, we've tracked GPT and AI overviews, also AI mode within Google, which is slightly different to the Gemini AI overview answers. We're doing a lot on that and a lot on video as well, mainly because video is the number one content type that's been cited for AI visibility. We are doing a lot more nowadays with regards to third party corroboration.

So like what people used to call backlinks, but mainly I'd say it's an extension of your semantic content network. So I'm not really too bothered about the links as such, even though it would be nice to get that page rank flowing through. It's trying to get building up the trust on all these different pages, building up that reputation on all different websites to repeat who you are, what you do and why you're freaking brilliant. I think it's key to try and be doing that so you can get that AI visibility.

But also as you get higher AI visibility, it increases brand search and increases then like rankings within Google and Bing as well and stuff like that. So yeah, there's a lot that's going on. Speak to you a lot off air about stuff with what's working and what's not. And it's crazy times because a lot of people say an SEO is dead for about the hundredth time, but you just got to pivot and see where you can get that traffic and get those leads for your clients, ideally.

Yeah, that's it. And to put it in perspective, like for anyone who's not familiar with you, I mean, you have a huge empire, right? Like a hundred million pound empire when it comes to SEO. Yeah.

So we own thousands of websites and we do a lot of work on the clients that we work with on their websites as well. And we do a lot of PPC. We do a lot of Google business profiles nowadays because in local SEO, they're going up quite a lot on volume of leads that are coming through. We're actually doing quite a bit now on Bing places, believe it or not.

They're starting to generate quite a lot of inquiries in local lead generation. But yeah, we're very, very good as a business as a whole of sales and understanding what the client actually wants and sitting down with the client and speaking to the client, understanding exactly what services and products that make them the most profit and doubling down in that area. I think the amount of people that come to me and want to do locally generation, and then they just go, okay, I'm going to build plumbersnearme.co.uk. And they're not really understanding, well, what is it that a plumber, what services is it that a plumber does that makes them the money?

And also one plumber to the next plumber could be a completely different set of services, what they're geared up to, what machinery that they might have, that people might be looking for on certain specifications. So we've got a sales front and a business front. And I think that's where it allows us to, what you would probably call, go after those long tail keywords. And some of these long tail keywords, I think I've heard you on one or two podcasts talk about stuff like Ahrefs and SEMrush.

They're all right as a guide to give you a keyword volume, but with regards to the latest LLMs that's coming out and the latest models, they're terrible at telling you what the search volume is. And it only tells you six months later. Well, that happens a lot in our industry where a new service or a new product or new funding. So there's quite a lot of government grants that might come out.

That might only come through to Ahrefs and SEMrush six months, seven months later, and they could be getting 2,000, 3,000 hits a month. So if you can get on that bandwagon early and you've got the data and you can double down on it, you can make a lot of money in them six months prior to other people getting that keyword data. That's what I found is Ahrefs, I really don't use it anymore for keyword research because it's just so outdated. And also even if you do find some keyword gems, every other SEO out there is going after the same ones, right?

Yeah, for sure. Stuff like AutoSuggest, People Also Ask, Related Searches, Google Trends, we're using all those a lot more now than we are Ahrefs and SEMrush of the world. Because like you said, it's just so far out of date where the AutoSuggest and stuff like that, if a new LLM model comes out, it quickly within two or three days starts showing up in the AutoSuggest. So I think that's quite a good kind of way of playing around with what people are searching.

The People Also Ask, that is via volume. So you can manipulate the People Also Ask. And the more searches you do for a question, the higher that would show up in the People Also Ask. So if you're looking in them areas, you can quickly start to see, I don't know, there's a lot of SERP features here that's showing up that I didn't even know, it didn't even make sense, especially in certain markets.

So I'll give you an example, there's certain roofing inquiries that we generate, and there was quite a lot of green grant roofing, and there was something else that was called biodiverse grants that was coming through, which was related to the oxygen and the CO2, like the carbon dioxide versus the oxygen levels. And if you put this biodiverse roof on the flat roof, like a school or a college, not only did you get funding for it, it helped your insulation, so it lowered then their tax threshold, and they got it all paid for as well. And the grants allowed them, while they was doing that, to get solar panels. So it's just little things like that, we would never have found out about it until we seen it pop up in the People Also Ask, when someone was searching for the main keyword.

We then asked the client, what's this? And they was like, oh my God, we're crushing it with this new grant. I'm like, why didn't you tell us? And at times, it's so hard to extract the most profitable keywords from your clients, because they just don't get it.

So we've got to be on the ball with what's showing up in Google Search Console, what we've not created a dedicated page for, and then seeing that there's volume for it, asking the client, they then explain what it is, and then from there, then we'll kind of keep expanding on it. And it's the best keyword data that you can have, because it's raw, real information from Google Search Console, and real information from your client, and you combine them two together, and it allows us to take our business onto the next level. Will Barron. That's the thing, isn't it?

Because a lot of agencies come at it from the perspective of, okay, with 10X your traffic or something like that. But your client's traffic could go down, but because you're focused on the really profitable keywords, it's like actually the revenue they're generating from SEO is like 10X or something like that. Do you know what? It's really interesting you said that.

It's like you've put a camera in the room. This morning, we had a conversation with two of my salespeople, and the volume of leads are down for two of the clients. And I mean like 35%. I think one of them was 38% down on the volume of leads, but the sales are up.

So how can you be down so much on volume of leads? It's like they've lost a massive chunk. Let's say it was generating 300 leads a month. Now they're only generating 200 leads a month, but yet the sales was up.

So they were saying, do you think that the volume of leads is going to be maintained of where it's going to be at at 200? No, because we're worried about what's going to happen if it keeps dropping. And we're like, well, hold on a minute. You're just telling me your sales are up.

And when they started to look through it, they're just way more qualified nowadays. So I feel like people know the way that they search, whether it's in ChatGPT or whether it's in Gemini or Perplexity, or they're just searching in Google and they get the AI overview at the top. They're now going back and forth with Google or with ChatGPT or with Claude or whatever your favorite LLN model is. They're going back and forth and they're coming from top of the funnel way quicker down to bottom of the funnel.

And conversion is just so much better. So it might cost you, let's say double, if you was running PPC, it might cost you double the amount for an inquiry. But nowadays that inquiry is converting so much better because they're way more informed and they've already done the research. The amount of people that come through to us now and saying almost like, how much are you?

As long as you're within our budget, we want to use you. They've already done the research. There's no explain why you're better than them because AI has already done it. AI becomes your 24-7 sales machine, which is explaining why you are the best as long as you're controlling that narrative.

And I think that's a big part is controlling what AI is saying about you and trying to make sure that AI is recommending you because it is a recommendation engine. And now it's almost the same as word of mouth. And if you go get a word of mouth referral, that converts way, way higher than what a cold web lead would do. And AI is almost the same.

What we find is almost the same as a word of mouth referral, which is pretty crazy. If you think like the amount of people that probably don't understand people like you, Julian, can manipulate LLM so easily. I know where people can manipulate the LLM so easily. They're just treating AI as this is gospel.

This must be the truth. And it's like, it's pretty crazy how much emphasis they're putting onto the answers that AI is giving them. Yeah, that's it. It's like, because it's from this artificial intelligence, it must be right.

Yeah, exactly. Yeah. It's crazy, isn't it? Yeah, for sure.

For sure. Do you find SEO inside Claude versus ChatGPT versus say Google AI overviews is different in the way you approach it? For sure. Yeah, very different.

And do you know what? I'd say a lot of people aren't talking about this, you know? So being cited in, let's say, Claude, which are using like Brave Search instead of Google Search and stuff like that. You've got ChatGPT that was using an API to trigger into Google, but now they're trying to keep trying to build up their own sources for information.

So-called, I don't know who this is, one or two people saying they're trying to build up their own like knowledge panel and training, trying to use the training data a lot more. The query find out terms now have actually started to drop quite a bit. So where they might have used like four or five, if someone went to do a search and they extrapolated the synthetic queries, they used to be like four or five, maybe even more. Now it only seems to be that there's two, a lot of the times, but the much longer kind of queries that's coming back.

And I think it's to help them save money. Cause they keep having to do five different searches, go and get like the first 50 results, that's five times the cost than if they only did two searches. Have they got enough information there with the two query find out terms? Yes.

Can they synthesize the answer? Yes. Is it still a good answer? Yes.

Okay. We're going to do that because it's going to be cheaper for us to be able to do it. Um, however, Google, there's not an issue with it. They've already got it.

They've already got the cert pre-saved. It's a lot cheaper for Gemini and AI mode to be able to get that information. So for me, I think Google's going to win the race long-term because of that, because the amount of information that they have, and especially in things like local, like Google maps is way bigger than let's say Bing maps, do you know what I mean? So like at that point, they've just got the biggest encyclopedia there is in the world and because of it, it's a lot cheaper for them to be able to run it.

But from one LLM model to the next, yes. And I think probably the main key takeaway would be go and do the searches. If you're using an AI visibility tool, go and track the sources that's coming back from ChatGPT or Claude or Perplexity or Gemini, and you'll see that a lot of times they are very different. And then if you want to get into ChatGPT more, you've got to be trying to get in those sources that they're using as part of the synthesized answer.

You've got to try and get in there. Where if you want to be in AI overview more, you've got to try and get in the sources that Gemini are bringing back as using, this is the information of where we got the answer from. So it's almost like obviously you've got a very successful agency, a Goldie agency that does outreach and backlinks and link inserts, the link inserts in those existing ranked listicles ideally. But if you can get into those existing sources that's already ranking and being cited by LLMs, you're on to a winner.

Yeah. Yeah. That makes sense for sure. And then when you're actually generating the leads, are you building out those websites with AI too, or how do you usually create those?

Yeah, for sure. Like we, we tested out about 10 different things at present, but it seems to be at present, um, Cloud Code is winning the race. Um, we've, we've got a few sites built out with Codex, um, but at present, um, ferries come out with an amazing tool. So the amount of different terminals and different kind of setups that people are having within the team.

So some of them was arguing that the, the, the OpenClaw was better than Hermes just only because they had it set up, but it's so now it seems to be that everyone that was using OpenClaw now have moved over to Hermes because Hermes is a much easier set up and they're like, nah, suck that, we've been in that one off. It seems to be that some of them was using like, um, VS Code. Some people was using Cursor. They've all been using different things.

Um, but it seems to be now the ferries come out with one called Cordus. Um, so C-O-D-U-S, I think it's in beta at present, but it comes out next month, like to the general public and that with Claude Code is onto a winner. Like it's doing, it's doing some amazing things. So we can build out now pretty much like hundreds of websites per hour if we wanted to.

But I think the issue, the issue with it is it's fine. Everyone's saying, Oh, I can build a hundred websites an hour, but then you've gone, you've got a bottleneck then of sales, because then you've got to sell them a hundred sites in some way, shape or form. So it's like, you've just got to balance it of being, you don't want to scale too big and scale AI slot, you've got to try and make certain quality controls being put into place and the stuff that you are scaling is working. Cause I think there's been a lot of people that had very successful businesses and they started now to get rid of a lot of the tea and actually start doubling down on Claude Code or doubling down on Codex and stuff like that, and it's been working good for him until it's not been working good for him.

And I think a lot of them have seen this and gone boosh and seen a big drop. And I think they've got to understand that if you go in scaling, let's say a thousand articles, I'm a big believer that article velocity is key. So don't go and do like scaled content abuse and it's all at once. But also you should almost have in line a link velocity going alongside the article velocity.

If you don't do that and you're scaling out a thousand brand new pages, like you're going to probably get hit, like there is one or two outliers that does seem to perform and everyone in the SEO community seem to jump on that bandwagon. But majority of them go scale a thousand pages. They get it, they go again, they scale it, they get it. And they're not building a long-term kind of empire or brand brands out there that could be working best.

I don't know what your thoughts are on that. Obviously you must see a lot of successful campaigns, but also a lot of people just doing it wrong. And it's almost like a machine gun approach where they are scaling AI slot. Yeah, for sure.

I mean, I've seen plenty of people who have built out a site and then, you know, they, they might post in a community, like I've created a thousand articles. Why are they not indexing? But then also like when they're, for me personally, like when we're creating content and we have this built into our system now, it's like, we'll pick a keyword just like we were talking about before in the same method, but then we had a case study, which is usually a transcript from one of our videos. So it's like something unique, no one else has talked about it.

It's purely from our content. And then that demonstrates your expertise, but it's also adding some information game. Whereas if you're absolutely rinsing content with code code, but it's the same stuff that could create anyway, or Google create anyway, then it's not really going to rank is it? It's not going to last.

And then when it comes to branding as well, this is interesting. So we've got five different articles, five different websites in the same niche, and the one that literally gets like five times the amount of traffic versus the rest is the one that is also a brand because like, I think people are searching for it, Google sees it as an authority already, and then that helps with ranking other content as well. I think that's the moat, if I'm being honest with you. Um, I think a lot of people know a scaling sites, anyone, anyone can go and like buy an exact match domain and throw a thousand pages on within 10 minutes and, and, and you know what, Julian, like there's some people that are doing this as well and the scaling out sites and they actually look brilliant, like I'm not, I'm not going to deny it.

They'll look brilliant. The visual semantics on it is great. The content on it is brilliant. And you're thinking, why is that not ranking it?

I'm wondering about if they do every part of it, right. And a lot of the time is to do with scaled content abuse where they don't have the backlink profile. They don't have the branded search. They don't have the branded signals.

They don't have the age and all that part is the moat. And this is where almost like parasite SEO or building on a sub domain of a bigger site. There's some of these people absolutely crushing it, especially in like the AI gaming space or the finance space where there's already a massive, trusted big website and they're allowed to do a sub folder or sub domain section, and they're able to scale out content on that and exactly the same content that didn't work on this exact match domain, that's got zero trust, you're going to put it on this website, boom, boom, boom, boom, all ranking position number one, exactly the same content, exactly the same images. So all these people that just talk about, Oh, it's AI slot.

It's not AI slot. It's AI slot being built on a site. That's got zero brand search. They've got zero backlinks.

They've got zero trust. And that element is the moat that people probably aren't going to want to do because it's going to be expensive for them to try to, if they're trying to manipulate it, to try and manipulate that. And I think that's where real brands, especially with AI visibility as well, starting to win the race a lot more. Yeah.

One thing we actually tested just on that idea. So we, we created a video about my best AO experts to rank it on Google with YouTube, and then we literally just got the title and added a link to the video on Reddit and it started ranking on the first page and it was like, if I did that on one of my AI websites, it's never going to rank, but it's purely that domain authority behind it. Um, I know you mentioned as well about quality control, like just, you know, blasting out loads of content for us. I don't know about you, but every time that I create content, I have a skill for it inside Claude, and then every time we use that skill, there's always something you see that you can improve.

And so you keep building out that skill more and more, and you just ask it to update and iterate each time you use it. So it gets better and better for quality control. Yeah. So one thing that I absolutely love about Cordis, um, so there's different quadrants with Cordis of what can happen that connects into Claude.

So we've connected it, um, this week into Fable, um, and it's costing us a lot more tokens, but like the, the output is incredible. Um, but we've got different skills for different agents. So what I mean by that is it's fine. Having an agent that just writes, let's say core a style.

So semantic triples, this is how you should format a sentence, everything structured in a specific way to try and rank, but the issue is it reads like it's been written for a robot. Now it's brilliant for the LLMs to pick up the information and Google bots come and crawl it and pass that content. But where's the sales copy that's in there? Like, so we've got a skill of a writer.

That's a sales copywriter. We've got a skill, which is a semantic copywriter. And then we've got the skill, which is in certain markets. We need a compliance officer.

So in the finance sector, we've got to be FCA approved. So, and it's so funny, mate, you let it run and then you write the article and you think it's good, and then literally there's about 20 different iterations that's going around where the, normally the semantic writer. or writes it. And then normally the sales copywriter and the compliance officer are arguing with each other and they're going back and forth because compliance is saying you can't say that.

And sales copywriter wants to say something that they're saying, nah, it's misleading, you're not allowed to say it. So then two end up kind of arguing, but it gets to a point where all three agents are happy. It then comes to one of our human writers who has a quick look over it. It literally takes now our writers 20 seconds just to literally look down and go, everything seems fine, publish, everything seems fine, publish, everything seems fine, publish.

Now, we still need that element because of compliance, we want to make certain that we are signing it off because if we do something wrong, we could get sued and sued for a lot of money. And in certain markets, same with law firms, like you can't just go and scale AI slot because you mislead on that and you're getting fined by the tone of millions and millions of pounds. So we've got to have this compliance officer and then just quickly double check. But the compliance officer is brilliant.

You can sit back, press it, and you just see them and you're like, oh, this is good. Get the popcorn. It's scary that there's probably someone out there who is scaling it without a compliance system in place. It's probably happening somewhere, right?

There is. Do you know what? There's a lot. And there's an email last week that came out from the FCA that was talking about this.

What they were saying was, there's all these lead generators that are entering the market and trying to enter the market and they've not got any FCA kind of compliance. And the issue is Google doesn't do much about regulation and legislation. They just rank websites for semantics and brand and trust and all the things of what it should be. But they're now starting to say, whoever gets those leads, so not even who owns the website, if you start acquiring leads from someone that's not compliant and we know it comes through to you and you've not quality controlled them, at that point you could get sued.

So the clients of the actual, who are taking the leads, they're trying to move the onus onto them to make certain that they're checking it. They don't get me wrong. If they get a lead through and they say, we don't know where this leads come from, and they genuinely don't know, they can't get sued for that. But if it's from a lead generation or it's an affiliate marketer and they're doing something wrong and they're misleading the person, because they might go, these are based in Bangladesh or they're based in Pakistan or they're based in Philippines or South Africa.

It's hard for UK law to go and sue someone in a foreign country. So the FCA, the book stops with the company that's taking leads for them to start vetting them, which is going to be pretty scary because I think a lot of people know in the lead generation space is going to struggle with getting in the bigger industries, with getting clients on board. Because it's not about the quality of the leads anymore. It's now making certain that everything is compliant and everything is being set up.

And a lot of time they would need to have their FCA license put on their website. Otherwise it's going to start getting taken down potentially by the ISP or whatever's going to need to be done. There's going to have to be additional quality control measures put in place. Yeah, that makes sense.

So it's kind of like having a moat for SEO is FCA approval. Yeah. In finance, in other markets, it's still a free for all. So if you want to do electricians or plumbers or roofers and stuff like that, there isn't any compliance part.

So I think a lot of people are jumping into those markets because there isn't any, you're going to get sued for misleading on saying X, Y, and Z. But in law and finance are probably the biggest two they will go. iGaming is bad as well, to be fair. So if you're doing non-licensed and you're also promoting licensed, all your licensed accounts of what you have, they'll just shut you down.

They'll just literally blanket, ban you from an affiliate standpoint. So you've just got to be careful with, again, what you're saying and what you're doing. You've got to make certain from iGaming, you put in that 18 plus and gam care and try and look after the people that are actually gambling and have the right kind of logos put on place. Because if you don't, you literally, you'll get, some give you one or two kind of like strikes.

You go, you got three strikes and you're out. But some are just like, literally, no, you're missing this. You've gone and just shut your account. You could be doing 50,000 a month in recurring revenue with them.

And they do not care. They just literally, you're not compliant. You're out. See you in a bit and they shut your account and you lose all that recurring revenue.

So you've got to be on the ball with it. But I suppose that's why you've just got to be careful with what you are scaling. But I'll tell you what, mate, it's crazy times, isn't it? Oh yeah.

I was going to say, I mean, Claude Code out of all of them, you know, you got open source projects like OpenClaw and then you had Hermes before, but if you want something that's just smooth and easy and it's actually going to work first time, every time you use it, it's always going to be Claude, especially Claude Fable 5. It's just unbelievable. Really, really powerful. So we've started to scale quite a lot on the AI avatars now for different channels and stuff like that and the podcasting.

I feel like nowadays to be an SEO, you need to be a better marketer as a whole. I think there's a lot more, we've spoke about brand, we've spoke about trust, but to build brand and to build trust, you need to be good at marketing. You've had Jesper Niessen on and he's very good with ranking Twitter and ranking tweets and Facebook posts on my in groups and stuff like that and ranking LinkedIn posts or he'll use like one or two web 2.0 properties like Ghost and Blogspot and Tumblr. And it's like, if someone told me that, like, no, I didn't, I wasn't in the game.

I'd be like, this is like SEO in 2010 again. Do you know what I mean? Like what's going on? But Google are loving the user generated content websites like Reddit, Quora, all social media.

And like, you've now got to be on the channel and getting the brands or the websites that you're trying to generate leads for on those channels. And then obviously trying to make certain that you force index them. So Googlebot's crawling them, picking them up and then you become part of consensus within the AI overviews. Yeah.

I mean, YouTube is amazing for that. And like you say, I mean, if you're using Reddit, LinkedIn, all those sorts of things, we use, we've been using index exceptional inside that same system that I was talking about before. I mean, that gets your content indexed very quickly, especially if you're creating a lot of social media content, because sometimes it doesn't all get indexed quickly. And then, you know, sometimes we'll look at a keyword and it will be four or five places of ours on the first page of Google, which yeah, then influences the Google AI overview.

So you're ranking for that particular keyword. It's, it's a weird one. Like for example, Jesper, when I was speaking to him yesterday, he was talking about web 2.0s. And like you say, that was something that was big in 2010, 2012, but it seems like it's coming back.

It's having a resurgence. I think, I think for anyone who's watching this, they need to understand two things. And I believe that there's two things here that majority of SEOs are getting wrong. And one is they need to understand that if they don't understand this, they need to go and learn micro-semantics.

So what Jesper is very good at, forget the web 2.0 platform, he's very good at understanding that the first 10 words on the post becomes the title tag. He's very good at underneath that answering what the title tag is with a semantic triple. So he's writing it in a very, very specific and strategic manner, not just like I built 50 links today. Well, who's I should be like Julian Goldie or Goldie agency built 50 links today.

And then underneath it, then you can then start saying, talking about like a case study of what the 50 links did or whatever you wanted to do or Julian Goldie wins. And this might be a specific award of what you've done, not I won this award. So that's one part on the micro-semantics and make it certain you get that right. And the second part is you just mentioned that I've index-ceptional.

I've invested in multiple indexing tools because I believe this is going to become the biggest problem for SEOs in the future. And the amount of people that do social media and do social media well, but then don't force index the tweets and don't force index the LinkedIn posts and the statuses. And the amount of people that don't do that and you're like, but why? When you're writing such amazing content or you're natively uploading a video, or you're adding a really good image that you just created and you put it on Pinterest or Instagram or on Facebook, and then you're not getting Google bots come and crawl it.

I just don't understand why you wouldn't like go and get Google bots to crawl it, like load it into index-ceptional or whatever your preferred index of it. Get Google bots to crawl it. And if it's a unique image, that's good. They'll rank the image.

And that could end up getting you clicks through. That could increase your following, your subscriber count. And it's all in building up the brand, building up the trust. The amount of people that don't understand micro-semantics and don't understand that anything where you're writing something that is good for the reputation of your brand, force index that URL, whether it's social media, whether it's web 2.0s.

They all go, yeah, I do web 2.0s. Yeah, I syndicate to web 2.0s. Yeah, but I do social media. But then the micro-semantics is terrible and they're not forcing indexing the URLs.

It's scary, mate, because the amount of work that they're doing, it's just like, you're just throwing all that in the trash. You just get Google bots to crawl it. Get Bing bot and Google bots to crawl it as much as you can, which is what index-ceptional does, which then can help you, even if you're only ranked on page two or three of Google, you're still part of the consensus of the synthesized answers that get you in the AI overview, which then could get your brand in where you wasn't in because now you're ranking in position 22, 24, 28, and 29 with Twitter, Instagram, LinkedIn. And that is where, no, the AI overviews, like we said at the start of this podcast, people are treating the artificial intelligence answers as if it's word of mouth.

And if you can manipulate that with... social media, then you're onto a winner very quickly. Yeah. And I think as well, not only can you influence, like say Google AI overviews, if you're ranking second and third page with multiple pieces of content, but then also like each search engine is different.

So it's like, there might be one search engine that ranks your blog posts, but then another one that ranks Reddit first. And it's like, you might as well just give yourself more opportunities. I mean, mate, everything that you do, like people who need to understand how to do SEO in 2026, needs to follow Julian Gold there. Like you do, I'm not saying it because you're online, you are Mr.

Omnichannel, Mr. Omnipresent, Mr. Everywhere. Like instead of SEO being search engine optimization, it's search everywhere optimization.

So it is, you go and put a video out and like this podcast now, you'll go and put this on YouTube, but you'll repurpose this into maybe 10 YouTube Shorts. You'll get snippets and you'll do 10 YouTube Shorts as well. So you're going to get within Google, you're going to get in the Google videos tab, but then in the short videos tab, but then you're going to go and grab them videos and you're going to repurpose them and natively upload them on Twitter and on Facebook. So you're doing everything brilliantly.

And then you understand to load it into index exceptional, which is helping them get that picked up. You're getting Googlebot to crawl it, you're getting in the AI overview. There's a specific reason why you're super successful. And it's because you're everywhere and you make the most of the images, the videos, the blog posts.

When you put in the video onto a webpage, which is kind of adding value and information gain, well, you do deserve to run because you're going the extra mile. But this is hard to do. Like me and you are having to sit down and do podcasts and do videos, which is tough. Yes, you could use AI avatars, but the amount of people that are just lazy, want to press a button and go.

And then they're then going, why is Julian Goldie still scaling out his agency? Like there's no tomorrow. Why is Julian Goldie being seen everywhere? Well, you deserve it.

Like you are an actual figurehead that people should be looking up to saying, I need to be a little bit more like Julian Goldie. And the amount of times I say it, I was at masterminders not last week, the week before. And I've said, some people have gone, oh, I really want to grow my personal brand. I really want to do this.

And I'm like, right, we'll go and watch what Julian Goldie does and try to copy it. You won't be able to copy it because he'll beat you on a work treadmill and he'll work harder than you do. But even if you're 50% of what he does, go and try and do what he does. Thanks, man.

I really appreciate that. I mean, it's something that we built up day by day over time. But the thing that I found with being omnipresent, especially for SEO is like, and you know, this is like you stack another layer in another layer, another layer. So for example, like when you learned about semantics and micro semantics, it was just another layer you stacked in the same with index exceptional, the same with the podcast system and the AI avatars as well.

It's like, and over time you just have more and more layers, more and more tricks up your sleeve that you can use to rank and used to be seen everywhere. Yeah, for sure. I mean, like networking within the SEO community is key because like I would never have known about micro semantics if it weren't for Corey. So Corey is an absolute legend when it comes to on-page content, topical authority, semantic content networks.

I don't believe there's anyone that's better in the world than him. So like if I want to learn from somebody about semantics, I want to learn from him. From a branding point of view and being on the channel, there's no one better than you. Like you are everywhere.

You're on Reddit, you're on Quora, you're on Twitter, you're on Facebook and you've got lots and lots of different websites and YouTube, you're all over the place. Like, so there's no one better on that front than you, but like you want to try to find who's great in their lane and then double down. If it's parasite SEO for social media, I'd follow Jesper Nissen. Like he does that day in, day out.

He knows what's being crawled more. Is Twitter better than Instagram? Is Instagram better than Facebook? Like he knows which social media platforms are the best.

If it's about, let's say press releases and highly trusted parasite SEO, I'd follow someone like Charles Flo. Because that's what he does day in, day out. He's tracking which websites are working last. Is it AB Newswire?

Is it Globe Newswire? Is it Reuters? Like what is working the best for you to get cited in there? And then maybe teaming up with, let's say a link building agency or having an outreach team that can then get you in the sources, the trusted sources that's already been cited.

And it's just, it's, I don't think it, I think it's been the simplest it's ever been to rank ever, but it's, I'm worried about from a strategy point of view, but it's difficult if you get what I mean. It's difficult to implement it, but from a strategy point of view, it's right before your eyes. There's not that much. Years ago, there was like tier three to tier twos to tier ones.

There's a lot of, there's a lot of things that you couldn't see that was really being done. Now in the iGame space, there's certain canonicals and stuff and certain tips and tricks that people are doing. So in that space, treat that separate. But in all of the markets, you can literally see why websites are ranking.

And normally it's to do with brand and trust and being omnichannel and omnipresent. Yeah, a hundred percent. It's like, it's all front end now, isn't it? You can see everything that's being done.

It's just a lot of hard work to get it implemented. Yeah, for sure. Well, unless you're someone like you, who's an absolute monster when it comes to AI and being able to see, another thing is I'm not just doing the plug here for the sake of it, but like AI profit boardroom for my team has been a game changer. So like you've had in there every single day when I know that a new LLM model comes out, I know within 24 hours that's going in that group.

And not only is it that you're putting that in the group, which is brilliant. So Julian Goldie right at the very top is a legend. He's going reviewing all these. I'm not even bothered about that.

Don't take this the wrong way. I'm not even bothered about just about what you think about it. Your community inside of that AI profit boardroom is so active. And I know within 24 hours everyone's playing devil's advocate.

Well, I think this is better than that. I think that's better than that. Well, why don't you split test this and I'll split test that. And everyone's sharing that information, which means you can get to an end result 10 times faster.

And I think that community of what you put together within AI profit boardroom is phenomenal because everyone's trying to get to the end result. Okay. What can this do? What ramifications does it have?

What can, does it, should this be better within Fable? Is it going to be too expensive? Could it just be used with a different LLM model? Could you, should you connect it to deep sea so it's a cheaper model or whatever, but everything's in there and you can just sit back and obviously help out as well, but you can sit back and just see all these people that the community is so active and make hats off to what you've done there because it's not, it's not the biggest group in volume, but it's certainly the best.

Like all AI communities that have got like free groups join, it don't cost you anything to join it. The amount of shit and the amount of newbies that are in those groups, it's just wasting time. I don't want to waste time, right? I'm happy to spend money if it's going to save my team time.

I'm going in your group, everyone's paying so everyone feels that they need to level up and go to the next level. I'd sooner be part of a premium VIP group where everyone's testing and helping each other out than part of 50,000 members, but it costs a dollar a month or it's free to enter. I'm like, there's too many newbies. I want, I want the best of the best.

I want these people split testing and that's why I think AI Profit Boardroom is phenomenal of what you've set up. No, thank you. Thank you so much. I really appreciate that.

Same with, you know, if you look at the, the SEO equivalent, like masterminders as well, like such a good group of people. And again, they filter out people who are serious and people want to level out versus, you know, in the free groups as well, you get a lot of people pushing affiliates or they have hidden agendas that you don't know about. Yeah. That's why I love what Kaz has done.

Like for many years, Kaz has always knew he was going to set up like a VIP group of people that's high level that can help each other and elevate each other. And he's now built this kind of cool of people that literally going out of their way to help each other out. And the amount of success stories, I've never been to a conference where the amount of success stories of people taking their business onto the next level. So many conferences I go to and you sit down and you look across and it's the same people that are turning up every single time they go from one event to the next event to the next event.

They talk the talk, but they're doing nothing with regards to carrying out the business. And you're like, you're in exactly the same position on profit margin as you was two years ago. Yeah. The ability to scale has never been easier.

Like what you do, you just literally procrastinating analysis paralysis. And like me and Kazra hate that. So like if someone's coming and they're like, well, what have you been doing? What is it that you want to learn?

Like he'll antagonize some of them. Like, well, why do you want to come to this event? What do you want to get out of it? And stuff like that.

And he preferred to say, no, I don't think this is the right event for you. Then just go and sell them a VIP ticket. And it's like having that small, like 250 people instead of he could have probably sold 600 tickets, but then there would have been a lot of newbies. And then the level would have been brought down.

And what Kazra Dash has done at the mastermind is, is yeah, it's great. I think it was an amazing event. The amount of people that stayed after it and stuff like, wow, I want to, there's so much more knowledge. I'm still here that I need to learn.

Like people stayed for like six days after, after the whole event had finished, I was shattered because they all came to the hotel. It wasn't, it was all like helping each other out on my cloud code. There were certain bits that we didn't know that could be done that could be automated and was like, wow, this is going to save us so much time and we get it all implemented and we all help each other. And yes, I think that's what the community should be about.

And that's what masterminders is and AI profit boardroom is. Yeah. A hundred percent. A hundred percent.

Well, thanks for being on James. Really appreciate it. Keep doing what you're doing. Keep helping everybody else.

out like I'm always happy to jump on for someone like yourself because I appreciate everything that you do for the community. Thanks so much and you too, you too. Is there anything we can link to in the comments? Just yeah, just look out to jamesdooley.com on there, you'll see all my social media profiles or you want to follow me on Twitter or LinkedIn or YouTube, something like that.

I'm mainly doing a lot of investments nowadays and a lot of like lead generation specifically in the UK. But yeah, I'm always trying to, you know me Julian, I'm always trying to learn the latest tips and tricks within the business, always trying to innovate. The classic saying if you don't innovate, you're going to evaporate. So I'm always looking for the next big opportunity in myself, but my team, I just keep them running in the lane of what's working today.

And then yeah, anyone who's got any ideas, reach out to me at jamesdooley.com. I'm always up for investments and I'm always new to new ideas that can be tested out. Yeah, awesome. Actually, you know, just on that note, I've seen particularly since ChatGPT came out, so many people have evaporated, you know, so many different businesses.

It's great to see you like always learning, always being open-minded and always leveling up every time I speak to you. Every day is a school day, mate. Like I don't need to, sometimes my wife's setting up a new podcast called Life, the life of an entrepreneur's wife. And it's like basically saying like, sometimes I don't know why you do it and why you're chasing the next thing.

I'm not, it's not I'm chasing the next thing. If I don't innovate, I'm going to evaporate. So I'm either going to completely stop and retire, which isn't me because it just wouldn't be good for my own brain and the way I work and my ADHD and everything else, whatever you want to call it. I love, I love what I do.

Like I don't work at all. I love, cause I love what I do. So for that reason, but she's like, well, why am I? Because you're going to fall behind otherwise.

So you've either got to try to win. If you're going to participate in a competition, you want to try and win. To try and win, you've always got to try to improve and like your ability and everything of what you do or your team's ability. So yeah, it's, I love it.

I'm completely addicted to the hustle, if I'm being honest with you, Julian. Yeah. Same, same. We, we just won the school games for the second time for the air profit boardroom.

And it's like when you're competing against everyone like that and you can literally see it on a screen, like a whole leaderboard, it's like, there's nothing more motivating than that. Yeah. Yeah. It's just like a game.

And to be fair, mate, well done on winning that again for the second time, like it is the best AI community that is out there. We think we're a member of about 12 different AI groups. And literally every time I ask every one of the team members, if you can only choose one, which one would it be? They're all saying AI profit boardroom is the best AI community.

AI profit boardroom is the best AI community. It's like, they all bang on about how good it is and how high level it is. So it's great for what you're doing. Like you said, I'll repeat it again.

Like it's brilliant for what you do for the community and keep it going. Thanks so much, man. Yeah. You too.

All right. Cheers. Cheers.