Kasra Dash: Local SEO, Claude Rank & Rent + Masterminds!

Casper Dash, how you doing? Hello, hello, hello. Thanks for having me. Yeah, good to see you here.

What have you been working on recently? I have recently had my SEO conference in the UK and we've been building out the My SEO app. I, for the first time, have took a break from doing daily SEO videos and I actually missed doing daily SEO videos. So we're gonna start that back up again.

Do you know what, like, if I go a day without making a video, it feels like I haven't been productive in a weird way? Yeah, I feel it. I'm the same. It's almost like when you miss a day at the gym, right?

Like, you're like, oh, I don't like that feeling. So yeah. Yeah, and do you know what? It's been the same recently with SEO because it's like, it's so easy to create content.

You know, we were talking about ranking for some keywords before. It's like, if I don't max out the opportunities that I can have day by day, I kind of feel like I'm missing out. Yeah, I'll tell you a quick funny story. I'm using James's Mac right now and he's not got all the apps that I've got, the workflows, how I work, because I don't want to just start installing random apps on my mate's laptop, but I completely get it.

Like, I don't think he's even got Loom on this. So I can't even like record anything to send to my staff. But yeah, it is a mental constraint when you're out of sync with what you actually do every day. Yeah, a hundred percent.

When you get out of routine, it's like, it feels like chaos sometimes. Yeah, definitely. What have you seen changing? I mean, halfway through the year now, what have you seen changing in SEO recently?

I have seen many people that didn't actively speak about link building and outreach start speaking about link building, outreach, mentions, which is like insane to me. Because the very first SEO event I went to was like maybe seven years ago. And you weren't allowed to talk about PBNs. You weren't allowed to talk about link building.

You weren't allowed to talk about outreach. These were all kind of like, even if you were talking about it, it was deemed as like quite a dirty thing to do, even though new websites always need backlinks, mentions, off-page SEO, right? I'm now seeing the, it's almost like the rope's been pulled where everyone has, they need to start speaking about it. Because otherwise, there's a lot of websites that I've seen perform very well in SEO, but they're not performing as well in AI search, and AI, like AI mode, Chachivity, Claude, et cetera.

So it's almost like the tables have turned. What do you think to that? There's definitely been some table turning. Yeah, I would say 100% that's the game now.

Like when I look at, for example, the SERPs now, it's so different because it's all about mentions as well. It's like, if you're not in that top box with the mentions, how many people are gonna scroll all the way down to the 10 links? I don't think very many. And then also, I've just seen where it's like, I think we were talking about this a couple of years ago where YouTube, ranking with YouTube, and then ranking with SEO was kind of like something we started experimenting with a couple of years ago.

But now it seems like that is the ultimate combination. It's like backlinks, then the content, then the YouTube content, and you combine them all together, and then you can get in the AI search. Yeah, it's a very interesting angle because a lot of SEOs are now being pushed into thinking more along with like brand. So like having an active Facebook page, I don't know, worrying about what people say about you on Reddit, for example, it's, yeah, it's very interesting.

I feel like a lot of SEOs are, not all, but there's a few that are like stuck to their ways and they're like, yep, it's still just content and links. And it's like, well, yes. But if say, for example, someone was to search for brand space review, cross pilots are being pulled in, Reddits are being pulled in, maybe Facebook posts are being pulled in. So it's very much like, I said that on another podcast the other day, it's very much becoming a brand engine as opposed to like a search engine.

And like how well perceived is your brand? Yeah, it's something else I've seen as well. For example, we have like four different websites from agents and then we have five different websites in the AI space. But when I look at which of those websites reach is working the best, it's like juliangoldy.com that's linked directly to my main YouTube and then aiprofitboarding.com, which is something people are actively searching for as a brand anyway, as they seem to, I mean, they all rank okay, but those two websites rank the best.

Yeah, that's probably down to the fact that you are mentioning them a lot in YouTube videos. Like I'm gonna assume that every single day you're probably pumping out one or two or maybe five videos saying like, hey, get this SOP and AI Profit Boardroom, get this link building audit at juliangoldy.com, for example. So yeah, I get it. Like the number one thing that helps big time with a website now is like how many people, how many actual, not bots, how many actual people are searching for Julian Goldie or whatever brand that you've got?

Yeah, yeah, 100%. And then the other thing that I've seen is just having different channels where you're posting videos for those keywords ranks really, really well. And that might be, for example, not just having like a separate channel on YouTube, but also having a Reddit, subreddit, where you're linking to the video itself. That sort of stuff can rank really well.

Yeah, it's, I don't know if you've been doing much, I'm probably sure you have actually, natively uploading as well. So like natively uploading your videos to Facebook, Twitter, wherever platforms you can get. I don't know why, but Facebook prefers, oh, well, actually, I'll tell you why. Facebook prefers their videos being uploaded as opposed to getting people to link away from Facebook, mainly because if you upload a 25 minute video onto Facebook, they're probably gonna push out free ads throughout the video and they, Facebook obviously earn money from the ad revenue.

So yeah, I suppose it makes sense. But again, that comes down to branding. I feel like every brand should be doing that, like uploading natively to Facebook, Twitter, YouTube. Yeah, that makes total sense to me.

It's just easy, isn't it? You can get a virtual assistant to do it for you or whatever. Yeah. Like LinkedIn as well, LinkedIn is always, I mean, even now, LinkedIn still ranks really well.

Yes, it does. I've seen a lot of LinkedIn posts actually doing very well. Yeah, yeah, definitely. How's your event going?

You've scaled up to 250 people, right? Yes, I mean, every year we've grown. So before, like the very first one that you attended was like 50 people, then it was 70. Last year it was in Manchester at 150 and this year it was 250.

So we're gradually growing. We're gradually annoying a lot of people, but it's part of the game. Are you gonna be packing out MEN soon? Well, SEO might be dead by then, mate.

Oh, that's true, that's true. It's died a few times already. But yeah, it's good to grow something like that. The one thing is, it is like eight or nine months of planning for three days worth of work.

So yeah, at some point I think I'm gonna hire like a dedicated team for that and then I'll take a step, not fully back, but if there's any like major decisions that needs to be made, I'll make those and then the team can take care of like the daily tasks. Yeah, that makes sense. I saw that when I went to SEO Estonia with Kyle. It was like so well-organized, but I think they had a full team behind it, just handling everything for them.

Yeah, so like I think on the day I would probably need like a stage manager, which will be the guy that like says like, hey, Julian, you're on at 1 p.m., get to the stage at 12.45, we'll mic you up, do a mic test, et cetera. I was probably doing the job of like nine staff on the actual day. I was running around like a headless chicken. I've actually got my, I think it was, I think I'd done 13 kilometers just walking around in the hotel.

So I'd done a half marathon on that day in a three-piece suit and it was 34 degrees heat. So yeah, I lost a couple of kilograms that day. Yeah. Are you still bringing out your own websites as well or?

Yeah, yeah, yeah. So can I share my screen? Yeah, of course. Go for it.

All right, let's show the world what I showed on the day of the conference. So let me know when you can see the screen. I've got it. So very, very quick story for the people, right?

And they've never heard or seen anything. There was a joke that went around and it went viral about Cazbula Dash, right? And as you can see here, you've got cazbula.co.uk. This is me.

Oh, well, it's technically meant to be my sister, but it's a picture of me. And again, this is it in all of its glory. So this was all done by Craig Campbell. So he set up like four or five websites.

He set up like a Wikipedia page and released the book. I don't recommend reading the book because I believe it's a load of crap. But he built out this entire entity. And I was like, right, fuck, how can I get back at him for this?

So I ended up setting up craigbula.co.uk, the best belly dancer in Manchester. But so this website was just for that joke. Yeah, yeah, yeah. Is it right for belly dancing in Manchester?

So if we do best belly dancer Northwest, where is it? So, I mean, we've got another one of my. So it's ranking above the AI overviews. So we've got Craig Bula there.

But the, so the issue you've got, or well, the issue that I had is, Craig had acquaintances, so it wasn't just Craig. So I set up James Bula, this is another one. Then we had set up Corey Bula, in fairness, Corey did too. That picture of James is terrifying.

This one. Ha ha ha ha ha. So this is Corey Bula. So I set up six websites for my talk in Masterminders.

And then I set up a seventh website, which is like almost like a directory. And this is like bestbellydancers.co.uk. But like, if we even search for like best belly dancer, I think if we go to images, yeah, you've got like Corey there. This, yeah, you've got Victoria.

So this is another one of the websites that I set up. You're actively ranking in the AIO view, in Google and the images with this setup, right? Yeah, I'll tell you a very funny story. So these websites were all built with Claude, right?

By the way, cut me off if I'm going off time and stuff, right, but I set up these six different websites and I stupidly at the time forgot that Claude has like a black box. So like a black box is like Claude knows that it's talking to Julian Goldie, right? And knows that Julian Goldie runs the AI Profit Boardroom or my Claude would know that I run the Masterminders with my SEO app, et cetera, right? It's just information that Claude knows about you.

Now, when I set these websites up, it's got this check availability, right? And it links to a WhatsApp. This was linking to my WhatsApp on all of these websites. So somebody filled in the form, right?

And it said like, I'll paraphrase it, but it was something along the lines of, hey, I've got a wedding in July, 2027. Can I book you to be the belly dancer for some nightly entertainment? I don't know which website it came from. I'm hoping it wasn't craigboula.co.uk because why would you want Craig as the belly dancer for your wedding?

So that was one instance. And then the night of the, prior to me doing this talk and this presentation, literally, I think it came in at like 11 p.m. or something like that, it was a woman that saw this website, which is like a directory, and she said like, hey, my SEO agency has told me I need more directory websites and listings. Can you list me on this?

So I could've, one, I actually got a lead for a belly dancer. I don't know, I could've charged him three grand or whatever. And then the second one- No, you're in the wrong business. Okay, exactly, mate.

And the second one was somebody actually wanted to get listed on this directory website. And like, if we search for like the, when was the domain registered? Like these domains are brand new. These two, there's a couple of ways you could've monetized that, right?

Like selling the mentions on there in the directory and then also selling the leads? Exactly, exactly. So this was Friday the 12th of June, 2026, I registered it. So it's not even been like one month and it's started to generate some form of inquiry and traction.

Maybe what I'll do is I'll change the WhatsApps to Julian's. So if anyone wants a belly dancer, they can get in touch. So yes, to answer your question, I am still building out websites. I've obviously, I've done these for a joke.

I've done it for the presentation and stuff like that. But yeah, I'm still building websites. It's actually with AI, it's become a lot easier and quicker that you can scale out a lot more website. It's crazy as well.

Like I can't remember the last time I logged into a website because I just get the agents to just go straight there. Yeah, so what I've done with those websites is I built them out using CODIS, which is Ferry's agentic AI coding tool. And then that automatically pushes it to Cloudflare pages and it then connects the domain. Those weren't even WordPress websites.

It's just so simple now. Yeah, that's what I did with Netlify. I find Netlify is pretty good. Something else that we did as well recently was like, I wanted to track the sales that I get from school, but from Instagram and from LinkedIn and that sort of thing.

So we set up like a separate website just for Instagram and Facebook with like a full, really long landing page on a separate domain so that when the sale comes through, we can track it. That sort of stuff is really easy to do as well now. Yeah, I remember you showed me the trick. This is like going back two and a half years now where you use your YouTube UTM, like the YouTube watch.

I think it's like youtube.com forward slash watch and then it's like equal and then it's like eight or nine digits. You use that in your contact form. So you can see like which video has gotten you leads. This is one thing I would 100% recommend for anyone that's trying to get into YouTube because Julian early on told me like, hey, there's certain videos that you do that might get a hundred views, but might bag you like eight or nine leads.

But then on the contrary, you might do a video and it might get you 6,000 views and I only get you one lead, right? So the videos that get you more views, those are the ones that you wanna try and redo further down the line. I remember like that took me so long to sell initially. I used to go high level for that, but it took me so long to set that up.

Now you can literally just say to Claude, like this is what I want when somebody submits a lead form, for example, do it this way and it just does it. But yeah, it's become so much easier to track things. I think the biggest issue that we've got now, because I am outdated with the amount of leads that I get, it's the tracking, like where have they come from? How have they seen me?

Is it Facebook? Is it Twitter, LinkedIn, whatever? Yeah, let's see, there's some interesting platforms for that, like for example, school. Now in school, the platform for the communities, it's like you can see where every single sale comes from and it'll break down the analytics in the best way I've seen possible.

But then for other platforms, like for example, if you've got a CRM, like go high level, we literally just have to have a full-time VA who's just checking how many leads came through, how many organic, where did the sales come from? Because it's literally hours and hours of work of just manually clicking through everything. Yeah, it's not great at all. Not at all, no.

What about any particular, are you still creating your own monetized websites, any particular niches that you're interested in? Yeah, so we obviously spoke at the start of last year and I basically said to Julian, I'm done with doing client SEO. I'm more so doing SEO for my own assets. So casual dash website, I've invested in an accountancy firm, I've invested in a manufacturing company.

All of those, yes, the team has built out a lot of websites for those. But anything like, I don't necessarily like to touch affiliate because it's just, I feel like it's not dead in the water, but setting up a website back in 2022 and 2021, it was so easy to rank for all of these terms, best head trimmers or best lawnmowers, et cetera. Not necessarily doing any more affiliates, I'm more so doing websites that are attached to an actual business and a business that I actually own. Yeah, that makes sense, makes sense.

It's kind of more like, these are like long-term players, aren't they, with SEO, where you're partnering with someone and then you do the SEO side and you grow it together. Yes, exactly that. And do you know what, I don't actually mind the idea of what you've done in the AI space of owning or trying to own everything in that space. I quite like that.

But again, that's very similar because you own the school group, you own the websites, and you're basically doing lead generation for your school groups. So yeah, that business model's really good. It's the fact that if you're an affiliate for let's say bet365, you don't own the traffic, you don't own the leads, you don't own a mailing list. You're basically just a rented billboard at that point.

Yeah, that's it. And you're basically working for them, aren't you? I mean, I think that's what a lot of affiliates who were doing Amazon SEO before was like. It was like, they just woke up mid-2021 and realized they were working for Jeff Bezos and he just cut all the margins.

Yeah, I mean, so the one caveat, gambling industry's a little bit different because you do get continuous rev shares. So you could earn monthly, even if let's say you lost your website today, you got manual action, whatever, you still build up your actual affiliate account. So let's say I referred you to bet365 and you're continuously getting to them, I'll still earn every single month, right? That's a little bit of a different beast.

But yeah, trying to get Amazon affiliate to work now is like so difficult. Yeah, I won't see you play with YouTube. Are you fully out of the game or are you coming back? No, no, I'm coming back, man.

I'm coming back. Yeah, I feel like you're the guy that like has the rope around him and you're like, come on back, mate. You're back in the game. So the one or two months before Masterminders, so I think I done a video every single day from October till about April.

Even when I was like on holiday in the farms of Vietnam, I was still doing daily videos, right? It's just the last like maybe 60 days up until the masterminders like I just need to be fully focused on Making certain everything's organized So yeah, we will we'll start uploading soon. Don't you worry? We'll be back in the game And what sort of tools you using now?

I know you mentioned a lot about Claude Do you still find yourself using tools like Ahrefs and Screaming Frog? I know you're a big fan of before. What are you working on these days? I think I'm gonna do a Redrift of the channel I'll probably speak to you on it like before I start doing daily videos because there's certain things that you do videos on you're like That's really helpful But it's like so advanced that like everyone's like what the hell is this guy talking about?

He's talking about a frog that screams like what's that? So yeah If if I was to go back to doing daily videos I think it would be it would need to be like impact Driven things that you can watch take action on SOP stuff like that. And when it comes to Tools, I don't think I've logged into Ahrefs for like two months. I'm really using it I think the only thing that is good for personally is The backlink analysis seeing what links your competitors have apart from that like content wise I mean, it's okay But it's it's nothing that I would go into and try and do like keyword research I feel like I mean I could be terribly wrong here I feel like I'm skilled enough to do keyword research for a keyword research tool.

Yeah, that makes sense I also feel like there's some really good open source alternatives where you could get better data I'll give you an example So like we built out this agent operating system plugged in a Google workspace API from my own Google Search Console data And it's like just with that I can look through Okay, what are we getting impressions for but we're not getting clicks for that. We don't have a dedicated page for it's okay Let's plug those keywords into the system and that gives you way better data than something with Ahrefs Particularly I think for me because I'm in a niche where all the searches are so new you wouldn't find anything Anyway, it's just way too new. Yeah. Yeah.

Yeah That that's that's another issue. You've got with like Ahrefs and also SEMrush as well. Like they buy data I don't know. Let's say every six months or every every four months.

So for three months, it's kind of like not old data But it's like in outdated It's not all the new stuff like the the best example I can give you on that is Do you remember fidget spinners like way back when when they blew up? I don't think they got the search volume for fidget spinners for like six months back then and then by the time they got it They were like, oh, yeah It's getting 12,000 searches per month by the time they got that data that fad or that that trend had already died So it was actually more like 3,000 searches per month So, yeah, you've you've always kind of got that With keyword research tools I'm intrigued to know like the the setup that you've got with with with the open source. So that sounds quite cool Yeah, so like there's two things I've been working on like number one is the Google Workspace No So there's something called open SEO an open SEO is it's trending on github right now It's like really cool to where you can basically build your own Ahrefs and you just plug it in and you just build your own Ahrefs and you just plug in data for SEO So there's an API called data for SEO super cheap and then you can build your own AI rank tracker You can build your own SEO keyword tracker and it's even it can even track like backlinks and stuff like that so I'll give you an example like you could use that for your own data, which is really really cool or if you have an Agency and let's say you're selling as clients. You could actually use that as a lead by now So you get people to put in all the data and like we'll give you a free SEO audit But then they have to put in their email address to receive it and they're all of a sudden in the funnel It's very cool.

I I've not heard of open SEO, but I'm gonna I'm gonna install and play around after that Yeah, it's pretty cool So you can like you just give the github and the API key for data for SEO to Claude and then Claude will just have You a website set up in like 10 minutes. Wow. Yeah. Yeah, that's that's that's super cool I didn't even know you could you could do that.

I'm gonna have to take a look at that Well, what other what they're cool, so here's one for you. Are you using Hermes ball or open club? Oh, yeah Hermes, oh boy is dead to me. Well, it's not dead to me, but I Can't even bear to look at it because I've spent so many hours trying to fix it I am I don't know if I've told you this but obviously everyone said go and get a Mac mini, which I did do I believe Anton for that I Wasn't even Anton it was the other guy Alex, yeah, it was Alex spin, right?

I saw like I think you've done like a 25 minute video and I saw like two minutes and like right again I'm getting a Mac mini. It's gonna change set up open claw that took like four hours and then I Set it all up like with what's up and everything and I also use Claude I don't know which one it was maybe like 4.5 at the time It was like the top-end Claude version at the time and I'm like, this is absolutely amazing It can I'm gonna I don't need any more staff. It can do everything. I'm gonna be living on a beach Sipping a coconut.

Well, this is doing all my work and then after about 40 hours of using it So two days I got hit with like a 700 pound API bill and I'm like, oh that's expensive It's cheaper to keep the staff so then I went and used is it is it said sh the the Chinese LLM Yeah, isn't this the one that you said was like it was if you don't hold on its head Oh my like if you dropped Claude out of the Empire State Building It fell on its head and then you went and collected all of the pieces and then went back up and dropped it again I was like You would you Like I'm not over exaggerating with this, right? So basically for the people that have never used open claw or maybe some people just do not know what we're talking about Right open claw is like an AI that lives on your computer and then you connect it into like different LLM so originally I was using a very expensive one and I was like I can't I can't run this because I'm gonna need to sell my house in like five days just to keep this going so I Removed Claude and I went to like I think it was like the fifth or sixth best one and it was like really cheap So it was like $90 for like a quarter something like that. So he used that and I'm like right how terrible can it be from going number one to like number five on the list and Like you would ask it like what time is it and it would like get the time zones wrong and you would say hey me I'm in the UK time zone and it would still get it wrong. You would tell it like hey And Send me a text message on whatsapp at 5 p.m Or like wake me up at 8 p.m.

On whatsapp or give me a call or whatever. It just wouldn't call you It would say like oh, sorry, man I fell asleep and you would give it like basic tasks like it couldn't browse the internet it couldn't it was honestly it was like looking after a Six month child the other thing as well was that I was doing a lot of live streams at the time and I'd I'd spend hours Configuring it perfectly for the live stream to show like something absolutely mind-blowing and then again on the live stream I'm like guys you got to see this and then it just breaks instantly I spend about 30 minutes on the live stream. Just like you remember the Yeah, it happened to us, right? so So open call dropped and I was like in the office and Julian was like me.

Let's do a joint live stream It'll be insane. I've got it configured. So I was like maybe 10 minutes late to this live stream So he sent me a link on whatsapp I joined as soon as I could and he's like knee-deep in like The terminal trying to fix something during a live stream. I'm like, this just is not a great watch Julian So like I then get on and i'm like, all right Let's let's just use my open call and you give me the prompt So like yeah, like I was almost like this the the the hero on the horse that just came in and saved that live stream But I I feel bad for anyone that was watching that because honestly you were like restarting Doing command line prompts everything.

Yeah, that was that was a terrible stream People would there were moments during that era when people would like comment Is this just a live stream where I watch you fix stuff, you know That was literally but you know, the weird thing is about that is like open core It really only popped off sort of february, but it feels like a year ago Like it feels like a long long time ago I feel like there's almost like a new time spectrum for ai because like even I don't know claude 4.5 feels like it was a year ago, but it was only like yeah five months ago. Yeah, it's crazy It's crazy. And also the search volumes like that Like if you make a video about a certain topic today or within hours of that release It'll get 10 times more views than if you make it like 12 hours late Like you just go to sleep at the wrong time. Your video is a mess.

You're not going to get the same view. Yeah, this is So here's one Do you have like trends set up like google trends where like if something pops off or like where are you getting this? Information from because I almost imagine julian goldie locked up in a room pitch black with just like twitter open Twitter is by far the best place. Like even Google Trends, I don't think it's gonna give you the same real-time data that you get from Twitter.

I actually set up something with Hermes agent. It's called the Hermes Oracle, where it pulls in the latest Twitter news. So that's, and it's scheduled for as soon as I wake up. So as soon as I wake up, I log in, see all the news that's just popped up.

And it's so useful because you can see the headlines and they're categorized by, you know, what's trending the most right now. And then it's like so easy to find the right topics. Right, that's interesting. And I've not been watching any YouTube at all in the last couple of weeks.

Have you? Whoa, whoa, whoa. Every single video I put out there, man. I will.

It's on my watch later. Yes. Yeah. Yeah.

You'll just get a text message. I'm on video 98 of the day, mate. Are you, have you went back to doing more SEO videos? Because I remember we had this conversation a couple of weeks back or maybe last month.

Yeah. So I do like one SEO video per day. You know, it is really interesting. So for example, there's so much less demand, but it converts so much better when you do SEO content.

Because it depends like on what ecosystem you've got. But for me, for example, we've got the Air Profitable Room, tons of SEOs in there. And then we've got the agency, which is only SEO. And so it's quite interesting because it converts almost two or three times better than any other video.

Yeah, that's what I've found personally. Like for example, consultations, people that want help with, I don't know, link building, et cetera. It is, it's a very high converting audience. I think the biggest thing is, is it's probably just, and I could be wrong in saying this.

I think there's like three SEOs that do daily videos on YouTube. Like I think it's probably me, you, or well, I'll remove myself from the list, right? But I think it's like you and maybe Jackie Chow and that's it. It's very hard.

Yeah, it's really hard to find. There's a few others, but if you look at the amount of views they all get, it's really tiny. But then you look at the amount of money they're making, you're like, wow, okay, well, that's pretty impressive. So it's interesting.

I mean, like Jackie Chow as well, you look at his videos and it'll be the first to a minute, like it doesn't get a lot of views, but very, very good at monetizing. Yeah, he set up a few different services, I believe. Jackie Chow. Yeah, he's like churning out the SaaS tools as well.

What's your free go-to AI tools for workflow? Yeah, so, I mean, number one is Claude for sure. What, you don't use ChatGPT? So actually I do use ChatGPT on a daily basis, but purely for imaging.

I can almost guarantee those images from your website were ChatGPT, right? No, no, that's actually Craig in a million years. No, yes, it was, yeah, ChatGPT image 2.0 is insane. Yeah, so good.

So that, Claude, and then, I mean, I've basically built my own sort of custom tool, it's called the Agent Operating System. And so that's stacked everything in. So like, you know, for example, if you're using Hermes Agent and it's, if you're in the terminal, you're in the desktop app, it's not customized, it doesn't have any of your workflows and you can't even see anything that you've created. Like if you create something amazing today, you don't see any downloads for it.

Whereas for example, with this, you can segment every workflow. So we have like a email average tool that we built with Hermes. And you just go in the Hermes tab and it's right there. Or the Hermes Oracle.

Or for example, we have a Hermes Jarvis system where you can literally voice activate the agent, get it to control your computer and all that sort of stuff. Wow, okay. Yeah, that's pretty insane. Are you still using- It's great.

Heygen, yeah, so we use Heygen for the avatar videos. Although I'm cutting back more and more on those because again, like I think they get a lot of views, but they don't convert well if the quality is not. So yeah, we had a bunch of videos we've just had to let go recently just because the quality wasn't there. I see, yeah, that's an interesting one.

Yeah, I was never really a fan of AI Julian Goldie, if I'm being honest, the AI avatar. I don't know. It's interesting you say that. Like for example, I saw Kyle Roof did a video as an AI avatar as well.

And like the quality is better than mine. Like it looks beautiful. He's obviously using like the latest version of Heygen for that or his team is. But I saw in all the comments that it's like, Kyle, we want the real you back.

I don't like this AI avatar, blah, blah, blah. And I think it's just, we're not open to it. A lot of us as humans are not open to it. Yeah, I think the best way that I can describe this, are you into your cars at all?

A little bit. I feel like AI Julian Goldie is like a Tesla. I mean, it's a nice car, but there's just no soul to it. Like I feel like if I went to AI Julian Goldie with my problems, he would give me the solution and just not listen to me.

So yeah, he would give me like a task list of things to do. I think there's something about that. Like, do you know, it's the same, for example, if you have, I'll tell you something else that we changed this year. Like we used to have a virtual assistant that handled a lot of the responses on the school community.

And now it's like only me, like all the DMs, all the responses in the community are me. And like you say, it's not just about having the answer, but it's about like connecting with people and bringing people together. And you know that from having the masterminders community as well, right? Yeah, it's like, it's just very weird things.

I mean, not weird, but like very simple things. Because I had a guy, he attended last year and he attended this year and he came up to me and he was like, hey, do you know who I am? And I was like, yeah, of course, you're David, such and so, you came last year. He was like, oh, you remember me?

I'm like, yeah, of course I do. I mean, in fairness, I do have terrible memory. If I see, so I'm really bad with names, but if I see someone, I'll be like, oh yeah, you were at this place at that time. Yes, I can connect the dots.

But if a guy just comes up to me and he's like, oh, I'm David or whatever, I'm like, hey, nice to meet you, David. So yeah, I think it's just the human touch. And I think that is one thing that's probably gonna set us aside from people with no personal brand. I think that's probably why personal brands work very well, because there's that human element, there's that human touch.

So yeah, it's an interesting one. Yeah, I agree with that 100%. It's like, also, if I look at, I try to think about things from my competitor's perspective. And if I was growing a school community and it's like, okay, you just need to get as much traffic as possible, they probably would put out a lot more avatar content that people actually don't know, because it's just a lazy, easy way forward.

And so if I do more human content, well, that's gonna help me more. It's always the hardest ways to do the most. I think, by the way, don't get me wrong, I think AI avatars can work in certain spaces. Like, I think I was telling you last time, I have been watching a wrestling YouTube channel for like five years.

It just does like wrestling news, like, oh, this has happened. Maybe not for five, maybe like four years now. And I only recently, like within the past two years, realized that it's an AI voice. Does that make me not want to watch their videos?

No, because it still does great news about wrestling. I don't have the time to watch two hours of Friday Night Smackdown or Raw or whatever, right? So I'll quickly watch a 20 minute video as substitutes for the two hours. It still does a brilliant job.

So I think for certain industries, AI avatars can work, but I think if there's like a sale, like I would almost deem SEO as being like high ticket, especially if you're asking someone for like four or five grand a month, right? That's pretty high ticket to me. I just don't think you can just roll out AI Julian Goldie or AI Kasper Dasch and be like, hey, buy my SEO services. And he's got like 10 thumbs and two fucking middle fingers and stuff like that.

I just don't think it works. So yeah. It's pretty fun. I saw there's a YouTuber called AI Code King.

I don't know if you've ever seen him. He has like the panda at the front of the start of the video. And he used to have like the 11 laps default voice, like one of the default voices on 11 laps that like anyone could use. And then as soon as he switched it to something else, people just like hated on him.

So I saw it all in the comments. So I was like, that's quite interesting because I think as well, there's something about familiarity. Like if they're familiar with the human version of you, they're probably gonna miss that if you switch to the AI version. If you start from that way, you know what I mean?

Yeah, that's another thing as well. It's like, how did you adopt the channel? If Julian Goldie was creating videos daily and now you swap to AI Julian Goldie, I could see the uproar. But let's say there was AI Julianna Goldie, the female version.

If that started off as AI Julianna, you'd probably keep rolling with it. That's what we've seen on some other channels we created. It's like no one complains about that. Because there's no human comparison.

Yes, exactly. I think humans are probably just, they're used to certain things. So if it started out as AI, keep it as AI. If it started out as human, keep it as human.

Yeah, makes sense. Awesome, well, Kajsa, I appreciate you being on, man. Perfect, thanks for having me. And what's the best way for people to get in touch?

Should I put the link to your WhatsApp in the- I was actually hoping for Kajsa. No, you can reach me out at kajsa-dot-com. I'll start doing daily videos again. We'll get you on a couple of daily videos, Julian.

Yeah, sounds good. I've been to a couple of your events for Masterminders. I know you're a lot bigger now. But Vietnam and Chiang Mai, the quality of people there, the community is fantastic, honestly.

Yeah, cheers, mate. Thanks, thanks for having me. All right, cheers.