NEW Google Spam Update is INSANE!

Today we have a brand new update from Google as they have released the June 2026 Spam Update. And this is just when things were settling down because they've been releasing all sorts of crazy updates this year and this is the first one for the Spam Update as you can see. So I'm going to talk you through what it means, what it is, what it means for your websites if you're doing SEO and how this is set up. So this just dropped on June the 24th and you can see it on the Google search status dashboard.

Usually what they're trying to do is just wipe out some of the dodgy stuff people are doing with SEO, particularly with AI and that sort of thing. So what they try and do is like basically they have these automated systems to detect stuff you know and they're constantly like just running those in the background. However when they do something like this they basically improve the whole system and so this can impact your rankings dramatically. Sometimes for example some websites get totally wiped out, sometimes they do link spam updates as well to remove like dodgy links that people have been getting off you know directories or whatever it is.

And sometimes as well it can actually make an improvement to your site because your competitors go down too. So if you want to see the guidelines for this and when it's rolling out and when it actually stops you can see the Google search status dashboard and every time there's something live that's actually impacting rankings for SEO you can see them right here. There were actually rumors that this has dropped before and actually dropped out a few days ago. Usually as well I think these take about a couple of weeks to roll out and see the full effects.

So if you see your traffic going up and down that's pretty normal. You can also see there's been a lot of updates recently. So for example there was the Google Discover update on the 5th of February. Then there was a March spam update 24th of March.

Actually this is the second one this year sorry. So there was one in March 24th of March and then on March 2026 we had the core update and then on 21st of May core update. And you can see the last spam update from Google lasted 19 hours 30 minutes. It was a very quick one whereas the one last year in August took 26 days.

So who knows how long this one's going to take. Sometimes it's weeks sometimes it's days sometimes even hours as you saw before. Also this applies to all languages and rolls out globally and it may take a few days to complete as I've mentioned here. Now you might be wondering okay what happens during these sort of updates.

So basically Google systems always work in like 24-7 right but once in a while they ship a big upgrade to those systems and that is what this is about. So the June 2026 one is the latest. The engine behind it is called Spam Brain which is Google's AI based spam prevention system. Each update makes it better at spotting old tricks and catching new ones.

So number one it's automatic this is not like a manual thing. If you get for example a penalty or your rankings drop down it's just like an automatic algorithmic thing. Number two it looks at Google's spam policies and then it compares everyone's sites against that. Bear in mind it doesn't always get it right.

A lot of people have been wiped out this year for like no reason. I'll show you an example here that was pretty interesting. So if you were ever familiar with Brian Dean and Backlinko his traffic actually got crushed and actually the site was sold to Semrush I think it was so it's not him that runs it anymore. But the point here is like you know even when you want really good content sometimes you just get crushed and that's part of the game.

One thing that we do to try and diversify away from that is we have an agent operating system where we can post content to multiple websites and so you know if one does go down and that can happen and sometimes it's not your fault no problem you've got multiple other websites ready to go where you can publish content and you can start ranking and you're not starting from scratch again. So that's the way that I look at it and I think it's a good way to kind of diversify. The same with social media like we'll post content across multiple different social media platforms because you just don't know like what can happen to your main websites. So these are the policies right now and they talk through like each of the things they do not recommend because this is what they measure your site against.

One thing to note as well is like Google's not always right you know like they sometimes they make mistakes like we all do. We all saw that with for example like the helpful content update a couple of years ago loads of good websites just wiped out and that was brutal. That was a brutal time. So just something to bear in mind there as well.

So some things that they go after in like scaled content which is just like creating loads of pages site reputation like parasite SEO expired domain stuff dodgy links and super thin content as well. Now you also might think OK does that mean I can't use AI to write content using AI isn't the problem. Google said this plainly like how content is made doesn't matter whether it's helpful matters and AI that helps you publish like genuinely useful original pages is fine. So I'll give an example this like if we have a look at this website right here this is Goldie Bench and this is all like first party data is all information and experiments I've personally created with SEO.

So this is all like kind of documenting the work that I do. But I've never logged into this website it's all created with AI and basically core just documents with our agent operating system what we've created and what we've tested. So my point here is like if you are creating content with AI but it's adding information gain is actually useful it's actually unique well that helps a lot I think there's nothing wrong with that. Now if your traffic drops check Google Search Console number one first right you can look at performance and then just check your impressions around 24th of June obviously that data won't be out yet you just have to wait for it to roll out inside Google Search Console.

Also I would confirm it's the update so check that the drop actually started around the update you want to read the spam policies honestly just go for it and just ask OK does any of your part any part of your site cross that line and then I would wait for the update to roll out properly and then you can prune or rewrite or improve your existing pages but it's going to take a bit of time right so like don't do anything wait for a couple weeks after the update to make any changes don't do anything drastic and watch it roll out first before you make any sort of ideas. I think as well one thing that's really good is like it can be a bit emotional when your website takes a big hit in traffic so you just want to create some space between that update and when you actually start making any changes. And then you know sometimes it can take like months not days to recover from this sort of stuff so you just have to be patient and that sort of thing. Now a few things to worth knowing if nothing drops or nothing changes on your website you don't need to change anything using AI totally fine as long as you're creating good content that's unique.

It does take months to recover from something like this and sometimes it's not even your fault so just bear in that mind. And now if you want to get my best AI automation systems and I'll show you a couple examples of what we're doing with SEO for our website so let me pull up a couple of examples right here. So that GoldieBench website that I showed you a second ago we just created it and is already getting pretty good traffic bear in mind like some people be searching for it so that's probably why but it's doing pretty good in terms of SEO and we just created this last week which is crazy because it's gone from 0 to 68 clicks a day again probably people just searching for it but just something to bear in mind there. This is another website we created that's actually performing very well with the systems that we've used and here's another one as well now if you want to get a free SEO strategy session where we look at your website and talk about what's working for us and then apply that to your website so you get a custom tailored SEO game plan plus a link building strategy you can get that at Goldie.agency link in the comments description or go to Goldie.agency and you can book in a free one-to-one SEO strategy session where we can look at your site give you advice etc.

If you want to get my systems for using AI SEO we've got that inside the AI Profit Boardroom right here so if you go to the AgentOS section you can get our video tutorial the AgentOS you can see it's updated daily there's a file to install it and then we have new daily updates and if you like AI SEO we also have a full AI SEO automation section here as well so if you like AI SEO and that sort of thing you can get the full course community and systems for that right here based on what's working for me I think I'm one of the few people that actually tests and shows the results of what we're doing with SEO so yeah interesting times let's see what happens next we also got a free course link in the comments description see you on the next one.